Search Engine Optimization Specialist

Company Overview

OTP GLOBAL SOLUTIONS helps businesses remove operational bottlenecks by delivering streamlined back-office outsourcing services to clients across the world. Founded in 2020, the company invests time in understanding each client’s organization so it can provide customized, end-to-end support that lets internal teams focus on their core priorities. It works with small and mid-sized businesses in the US, Canada, India, and other markets, improving efficiency while lowering operating costs. With a focus on excellence, integrity, and diligence, OTP GLOBAL SOLUTIONS uses cloud, cybersecurity, and AI-driven technologies to deliver secure, scalable, and insight-led solutions. The company aims to shape the future of business operations through innovation and long-term partnerships.

Role Summary

This is a full-time hybrid position based in Vijayawada, Andhra Pradesh, with partial work-from-home flexibility. The SEO Specialist will strengthen organic search performance by researching keywords, auditing technical and on-page SEO factors, and improving website content and structure. The role also involves coordinating link-building efforts, partnering with content and marketing teams, and using analytics to monitor results and uncover improvement opportunities.

Key Responsibilities

• Research keywords and identify search opportunities that can improve visibility and traffic.
• Review technical, on-page, and content-related SEO factors and implement corrective actions.
• Enhance website pages and site structure to support stronger search rankings.
• Oversee link-building initiatives, including outreach and backlink quality management.
• Work closely with content and marketing teams to apply SEO best practices across campaigns.
• Measure performance through web analytics tools and turn findings into clear recommendations.
• Prepare recurring SEO reports that summarize progress, issues, and next steps.
• Keep up with search algorithm changes, competitor movements, and industry trends to maintain optimization momentum.

Required Skills and Qualifications

• Hands-on expertise in keyword research and on-page optimization.
• Experience conducting SEO audits across technical, on-page, and content areas.
• Working knowledge of link-building methods and backlink quality control.
• Ability to use analytics platforms such as Google Analytics and Google Search Console.
• Familiarity with SEO software tools like SEMrush, Ahrefs, Moz, or similar products.
• Basic understanding of HTML and CSS, along with how site architecture affects search performance.
• Strong analytical, troubleshooting, and reporting abilities with close attention to detail.
• Good communication and teamwork skills for working in a hybrid, cross-functional setup.
• Bachelor’s degree in Marketing, Communications, Information Technology, or a related discipline, or equivalent hands-on experience.
• Prior exposure to B2B, outsourcing, or service-led businesses and knowledge of US, Canadian, or Indian markets is an advantage.

Additional Information

This role is designed for someone who can combine technical SEO knowledge with collaborative execution and data-driven decision-making. Experience in international markets and service-based businesses will be especially useful in this position.