Search Planner

About the Company

M&C Saatchi Performance is a global digital media agency that helps brands connect with audiences. The team focuses on driving client growth through digital media strategies that are effective, measurable, and continually adapted to market needs.

Role Overview

As a Search Planner, you will lead paid search efforts across APAC accounts, shaping strategy, improving performance, and supporting both client relationships and team development within a fast-moving agency environment.

Responsibilities

• Expand and improve paid search activity for APAC clients.
• Review new client accounts by running SEM audits and building paid search plans and proposals.
• Put SEM strategy into action across regional client accounts.
• Maintain strong SEM standards and ensure best practices are consistently followed.
• Monitor campaigns regularly, optimize performance, and keep activity aligned with client KPIs.
• Prepare weekly and post-campaign reports with key learnings and practical next steps.
• Communicate with clients on a regular basis about search performance, improvement areas, and recommendations.
• Evaluate automation tools and scripts that can improve SEM performance or make the team more efficient.
• Assist the Associate Director with new business efforts for clients seeking search strategy expertise.
• Guide junior team members, manage their workload, and provide support when needed.
• Oversee and develop direct reports.

Requirements

• At least 3 years of agency experience in paid search marketing.
• Strong working knowledge of Google SEM, Google SA360, and Google Ads Editor.
• Bonus exposure to Apple Search Ads, Google Shopping, and Adwords scripts.
• Comfortable using reporting tools and highly proficient with MS Office.
• Experience with data visualization platforms such as Datorama is an advantage.
• Strong numerical ability with the capacity to interpret results and turn data into insights.
• Clear written and verbal communication skills, along with strong interpersonal ability.
• Well suited to a fast-paced, evolving, technology-driven environment.
• Demonstrated success in delivering against client KPIs.
• Self-driven, results-oriented, and proactive in solving problems.
• Strong attention to detail, with the ability to handle multiple priorities and meet deadlines.

What You Can Expect

• Broad exposure to digital marketing, including search and social advertising.
• Experience working on regional projects across different client sectors.
• Opportunity to manage campaigns for large global brands.
• Work alongside a lively agency team.
• Exposure to the wider M&C Saatchi Group.

Equal Opportunity and Privacy

The company is committed to building an inclusive workplace that values differences and celebrates diversity. Hiring and promotion decisions are based on merit, without discrimination. Reasonable adjustments can be requested during the recruitment process.

Employee information is handled confidentially in line with GDPR requirements.

About the Group

M&C Saatchi Group was established in 1995 and is recognized as the largest independent creative agency group in the world, built on the principle of Brutal Simplicity.