Manager Marketing Technology

Role overview

This position leads the strategy and delivery of advertising technology and data activation initiatives. The role is centered on shaping and executing the roadmap for marketing platforms, increasing automation, and making sure all data use stays within regulatory boundaries. It places strong emphasis on using first-party data to improve targeting, tracking, and campaign performance, while connecting digital channels to business growth. The role also supports and enables the team to perform strongly in data-led marketing.

Core responsibilities

• Build and maintain a strategic roadmap for data activation that supports broader commercial priorities and helps uncover new market revenue opportunities.
• Act as the technical owner for major advertising ecosystems such as Google and Meta, ensuring their features are used effectively to improve campaign performance and innovation.
• Drive the uptake of modern marketing and advertising solutions, including AI-powered tools, automation, and dynamic ad delivery approaches.
• Evaluate emerging market developments and new technologies to keep data-driven marketing practices at a leading standard.
• Assess the commercial upside and possible risks of using first-party data for new initiatives and project delivery.
• Increase the value of first-party data through advanced segmentation and analytics to deliver more precise and relevant advertising.
• Create and govern processes that ensure advertising and reporting data is used and shared consistently, securely, and in line with legal and regulatory requirements.
• Develop personalization and orchestration frameworks for marketing communications using real-time campaign and offer data to improve conversion and engagement.
• Identify ways to automate campaign operations, including campaign setup, workflows, process steps, and creative asset handling.
• Work closely with digital, product, and IT teams to align initiatives with business goals and deliver strong project outcomes.
• Establish a test-and-learn approach supported by measurement tools and analytics that generate actionable insights.
• Implement and maintain tracking and measurement structures that support data governance, quality, integrity, and accessibility across digital programs.
• Lead the evaluation, procurement, and comparison of new tools and technologies to improve capability and support strategic objectives.
• Carry out additional duties assigned by the Head of Department that relate to this position.

Candidate profile

• A bachelor’s degree or an equivalent qualification is required.
• You should have at least 8 years of relevant professional experience.
• Experience within a large corporate organization is necessary.
• Hands-on background in digital marketing is expected.
• Strong technical knowledge of marketing and advertising technology is important.
• Practical experience with Google Marketing Platform is required.
• Strong project management capability is needed.
• You must be comfortable working with complex data and drawing insights from it.
• Advanced use of marketing and analytics platforms, especially Adobe and Google tools, is expected.
• Excellent communication skills are required for stakeholder management.
• Very strong English language proficiency is needed.

Additional information

Job reference: 225495

Location: Qatar, Doha

Job family: Corporate & Commercial

Application closing date: 2026-06-25

The role is part of a large international business that emphasizes ambition, innovation, and cross-functional collaboration. Applicants should be prepared to contribute to a fast-growing, global organization where continuous learning and high-impact work are central to the culture.