App Store Optimization (ASO) Expert

About Gate

Gate, established in 2013, is a major global cryptocurrency exchange with a user base of more than 50 million. It offers a broad range of digital asset trading and wealth management services and is recognized as one of the top exchanges worldwide. The company operates with a remote-first mindset and a globally distributed team focused on advancing Web3 through fast execution, collaboration, and innovation.

This opportunity is ideal for someone who enjoys building from the ground up, shaping user trust, and contributing to growth in a fast-moving global business.

Role Overview

The app store is a critical entry point for users discovering Gate, comparing the product, and deciding whether to install it. As the company expands internationally, the objective is to improve ratings, conversion performance, and download growth across markets while keeping a strong and stable presence on iOS and Google Play.

This is a long-term build role centered on creating the app store function from scratch. The work spans keyword planning, conversion optimization, multilingual review handling, and coordination with other teams to drive sustainable organic growth.

Key Responsibilities

• Manage the full ASO process for both the Apple App Store and Google Play, including keyword planning, metadata refinement, and organic install growth.
• Expand and maintain keyword coverage across branded, category, competitor, and feature-related search terms.
• Improve conversion rates by testing screenshots, preview videos, and icons, and by running structured experiments through Google Play Experiments and iOS Product Page Optimization.
• Create and operate a multilingual review response process, study negative feedback, identify product or operational issues, and strengthen user confidence and ratings.
• Track core performance indicators such as impressions, conversion rate, installs, and keyword rankings using tools like Sensor Tower, Data.ai, and Appsflyer, then provide weekly and monthly reporting.
• Follow ASO moves made by leading exchanges such as Binance, OKX, Bybit, and others, and turn those observations into practical competitive insights.
• Work closely with paid acquisition, product, design, and content teams to align organic growth efforts with paid marketing and product messaging.
• Support ASO efforts across multiple languages and priority regions, including English, Japanese, Korean, European languages, and Latin American Spanish and Portuguese.

Requirements

• At least 3 years of experience in ASO or mobile growth, with preference for candidates from internet, fintech, or crypto backgrounds.
• Strong understanding of App Store and Google Play ranking logic and marketplace policies.
• Practical experience using ASO platforms such as Sensor Tower, App Annie, or Mobile Action.
• Good analytical ability, with exposure to Appsflyer, Firebase, or Google Analytics considered an advantage.
• Strong English reading and writing skills; knowledge of additional languages such as Japanese, Korean, or Spanish is highly valued.
• A bachelor’s degree in marketing, data analytics, computer science, or a similar discipline.

Bonus Experience

• Experience growing an exchange, Web3, or crypto-related app.
• Proven ability to launch an app from zero or scale it to millions of downloads.
• Experience improving creative assets or visual performance for app pages.
• Work across multiple languages or international markets on campaigns.

Additional Information

This is a remote full-time role based in Singapore, Singapore.

The hiring team notes that only shortlisted applicants will be contacted.

Why Join Gate

• Take on a rare zero-to-one opportunity to build Gate’s app store operation into a structured and scalable function.
• Work at the intersection of product, brand, and user experience, with direct impact on how more than 50 million users first encounter the company.
• Operate across multiple languages, markets, and platforms, with meaningful complexity and business impact.
• Join a remote-first global team that values ownership, speed, and innovation in the Web3 and crypto space.