Campaign Manager

Role overview

This position is part of Aditya Birla Capital, within the Aditya Birla Health Insurance unit, and is based at One World Center, Mumbai, Maharashtra. The role supports the Direct Sales function in the Digital Sales department and reports into the Head of Direct Sales. It is focused on strengthening performance management, incentive governance, business analytics, profitability monitoring, and recognition programs for the direct channel.

Business context

The job exists to improve direct channel business outcomes by building strong performance management practices, maintaining governance over incentives, creating actionable dashboards, and delivering meaningful insights for leadership. It also supports strategic initiatives aimed at growth, productivity, and channel profitability.

Organizational details

• Business: Aditya Birla Capital
• Unit: Aditya Birla Health Insurance
• Location: One World Center, Mumbai
• Function: Sales
• Department: Digital Sales
• Employee designation: Deputy Chief Manager- G2R Strategy
• Manager designation: Head - Direct Sales
• Poornata position number: To be updated
• Reporting position number: 00231822
• Reporting position title: Distribution Development Strategy – Direct Sales
• JD updated on: 22 April 2026

Scope and scale

• Business workforce: 7200
• Unit workforce: 7200
• Function workforce: 4000
• Department workforce: 50
• Role scope includes managing direct channel performance metrics, incentive outlay, productivity tracking, profitability monitoring, sales analytics, rewards and recognition governance, and competition benchmarking across multiple business lines and geographies.

Job challenges

The direct channel works in a competitive and fast-changing health insurance environment, where growth, productivity, profitability, and efficient customer acquisition are critical. The role must balance business expansion with sustainable margins while maintaining governance across several sales teams and segments.

A major challenge is ensuring leaders have reliable and timely visibility into performance, spotting productivity issues early, and turning data into practical actions. The role also requires managing incentive structures that support business priorities while staying fair, effective, and financially disciplined.

In addition, the role calls for ongoing analysis of market movement, customer behavior, competitor activity, and channel productivity to identify improvement opportunities. It also involves running recognition initiatives that improve morale and motivation while staying aligned with company goals.

This position works closely with Sales, Finance, HR, Operations, Product, and Analytics teams to support reviews, interventions, and important business priorities for the direct channel.

Key responsibilities

• Track monthly and quarterly performance for direct channel teams and bring out trends, gaps, and action points.
• Monitor productivity, conversion, persistency, and business quality measures.
• Build and maintain leadership dashboards, MIS, and analytical reports for business review.
• Design, manage, and validate incentive structures aligned to business goals.
• Review incentive payouts for accuracy, control, and governance.
• Study the effectiveness of incentive plans using productivity and business performance data.
• Support payout validation and closure activities with HR and Finance.
• Monitor profitability of the channel, including cost, acquisition efficiency, and budget usage.
• Identify opportunities to optimize spend and improve overall business economics.
• Perform trend analysis across teams, locations, and customer cohorts.
• Run benchmarking studies on competitor practices, market trends, and channel performance.
• Drive rewards and recognition programs to improve engagement, motivation, and performance.
• Coordinate cross-functional initiatives and monitor implementation progress and impact.
• Support senior leadership with reviews, presentations, recommendations, and business initiatives.

Performance areas

• Performance management and governance
• Incentive design and governance
• P&L monitoring and profitability analysis
• Dashboarding and business analytics
• Rewards and recognition initiatives
• Competition benchmarking and market analysis
• Business excellence and strategic initiatives

Relationships

• Internal stakeholders: Daily collaboration with Sales, Finance, HR, Operations, Product, Analytics, and Technology teams for reporting, governance, and business reviews.
• Leadership team: Daily or weekly interactions to share insights, profitability views, dashboards, and review material.
• External partners / industry networks: As required, for market intelligence, competitive benchmarking, and industry practices relevant to channel productivity.

Documentation and sign-off

The JD notes that sign-off is required from the job holder and the manager, and that the hard copy must be maintained in the organizational records.

Additional notes

The source document includes placeholders for direct reports and organizational relationship structure, but no specific direct-report details were provided. The position number for the job is also marked as to be updated.