Front Office Manager

Role overview

This position is centered on managing front-office operations while also taking ownership of the CRM environment used across the business. The role combines customer-facing leadership with process control, reporting, and coordination across sales, leasing, marketing, and management teams. It is based in Ajman, UAE.

Core duties

• Administer the company CRM to keep records accurate, complete, and effectively used by the team.
• Run day-to-day CRM activities, including workflow handling, lead tracking, client communication, and reporting.
• Lead, guide, and support the reception and customer service staff so service quality remains consistently high.
• Receive clients, visitors, and potential buyers in a professional manner and ensure a positive first impression.
• Track lead assignment, follow-up actions, and conversion progress within the CRM.
• Create and execute CRM practices that strengthen engagement, retention, and customer satisfaction.
• Prepare CRM dashboards, reports, and performance summaries for management review.
• Work closely with sales, leasing, marketing, and leadership teams to improve customer experience and business workflows.
• Make sure all customer interactions and records are properly logged in the CRM.
• Train staff on CRM usage, best practices, and internal procedures.
• Spot opportunities to improve processes and recommend enhancements to CRM functionality and customer service operations.
• Handle escalated customer concerns with professionalism and speed.
• Follow company policies, procedures, and confidentiality requirements at all times.

Required qualifications and experience

A bachelor's degree in Business Administration, Marketing, Management, Real Estate, or a similar discipline is required. The ideal candidate should have at least 3 years of CRM management experience within the real estate sector. Practical, hands-on experience with CRM tools such as Salesforce, HubSpot, Zoho CRM, Property Finder CRM, Bitrix24, or an equivalent platform is mandatory.

Skills and knowledge needed

• CRM setup, improvement, or automation
• Understanding of real estate sales and leasing workflows
• Strong customer service and stakeholder coordination
• Report building and dashboard analysis
• Team supervision and staff development
• Lead management and conversion tracking
• Process improvement mindset
• Professional client handling
• Data accuracy and record management
• Confidentiality and policy compliance

Language requirements

Applicants must speak and write English and Arabic fluently. Knowledge of a third language will be considered an advantage.

Working schedule

The workweek runs from Sunday to Thursday, with 9 working hours per day from 8:30 AM to 5:30 PM.

Location requirement

Candidates should already be based in Ajman or be willing to relocate there.