Manager, Programs Marketing

About the role

Girls Who Code is hiring a strategic, collaborative marketing manager to increase awareness, participation, and growth for its programs and a new tech learning platform. In this position, you will help create marketing assets and campaign strategies that support recruitment of both students and facilitators across multiple offerings.

You will work closely with teams across Marketing and Programs to plan and deliver integrated campaigns that raise visibility for key initiatives, strengthen the organization’s brand presence, and help nurture a digital community centered on the next generation of women, girls, and nonbinary people in technology. The role sits on the Marketing and Communications team and reports to the Senior Director, Marketing.

Key responsibilities

• Act as a central link between the Programs and Marketing teams so that programs and related events are promoted consistently across every relevant channel.
• Plan and run marketing campaigns for program launches, events, milestones, and other important updates across digital and social platforms.
• Work with the Programs team to develop outreach strategies and recruitment materials for students and facilitators participating in in-person and virtual programs.
• Create campaigns that increase signups for the learning platform by driving awareness, acquisition, and ongoing engagement.
• Build engagement and retention plans for learning platform members using targeted in-platform marketing tactics.
• Improve traffic and conversion to the learning platform through focused messaging, clear calls to action, and audience-specific plans.
• Develop coordinated marketing assets for multiple channels while keeping the organization’s mission and voice consistent for different audience needs.
• Reach out to students and alumni to gather content contributions for marketing use.
• Support advertising creative, audience targeting, and message development to improve traffic and conversion for learning and program initiatives.
• Monitor campaign results across channels and use performance data to refine tactics and strengthen acquisition and retention outcomes.

Requirements

• Proven ability to work across functions and turn program objectives into practical marketing plans.
• Strong project management skills and comfort handling several initiatives with many stakeholders at once.
• Understanding of online learning audiences and what encourages participation, engagement, and long-term membership.
• Experience building and running data-informed campaigns using audience insights and performance metrics.
• Background in integrated digital marketing across social media, email, web, and community channels.
• Excellent storytelling and content creation skills, including the ability to simplify complex ideas into accessible messaging.
• Experience contributing to community-building efforts such as online communities, digital learning spaces, events, or member engagement programs.
• Ability to thrive in a fast-moving, collaborative environment while managing multiple priorities simultaneously.
• Strong commitment to expanding equity and opportunity in technology for girls, women, and nonbinary individuals.

Additional information

Girls Who Code emphasizes building a diverse and inclusive workplace that values and understands the communities it serves while encouraging inclusive thinking across all stakeholders.

The organization is an equal opportunity employer and considers all applicants without regard to protected characteristics such as race, color, creed, religion, sexual orientation, partnership status, gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or other legally protected status. Racial and ethnic minorities and men are encouraged to apply. Employment visa sponsorship is not available.

Reasonable accommodations are available for individuals with disabilities. Requests can be directed to hr@girlswhocode.com.

The hiring process may involve artificial intelligence tools to help review applications, assess resumes, and identify possible inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment; final hiring decisions are made by people. Applicants seeking more information about data processing may contact the organization.

Compensation is determined using a variety of factors, including skills, experience, training, certifications, and business or organizational needs. The organization typically hires at or near the midpoint of the pay range rather than the maximum, and final compensation depends on the specific circumstances of each case.