App Store Optimization (ASO) Expert

About the company

The employer is a leading cryptocurrency exchange ranked among the world’s top platforms, serving more than 50 million registered users in over 100 countries. Its product range includes spot and derivatives trading, along with structured wealth-management offerings. The organization operates across multiple regions and is focused on driving wider adoption of Web3 through products that users trust and actively use.

Role overview

This position owns the app-store moment that shapes whether users download the product and how they perceive it. The role is centered on building a scalable, multi-market ASO system that brings together keyword strategy, creative optimization, user feedback, and cross-functional execution.

This is not a routine upkeep role. The expectation is to create the operating framework for app store growth across several markets and languages, with a strong focus on ranking, conversion, and reputation management.

Core responsibilities

• Lead ASO for both the iOS App Store and Google Play, including keyword planning, metadata optimization for titles, subtitles, and descriptions, and long-term organic install growth.
• Expand and maintain keyword coverage across branded, category-based, competitor, and feature-related terms.
• Increase store page conversion by testing screenshots, preview videos, and icons, and by running A/B experiments through Google Play Experiments and iOS Product Page Optimization.
• Create and manage a multilingual review-handling process, analyze negative feedback to uncover product or operational issues, and improve ratings and sentiment through action-oriented follow-up.
• Measure and present performance trends such as impressions, conversion rates, installs, and keyword rankings using tools like Sensor Tower, Data.ai, and Appsflyer.
• Observe how major competitors in the exchange sector evolve their ASO tactics and convert those insights into practical opportunities.
• Partner with paid acquisition, product, design, and content teams so that paid and organic efforts work together effectively.
• Run ASO initiatives across priority international markets, particularly English-speaking regions, Japan, Korea, major European countries, and Latin American Spanish- and Portuguese-speaking markets.

Requirements

• Minimum 3 years of experience in ASO or mobile growth, preferably in internet, fintech, or crypto businesses.
• Solid understanding of how App Store and Google Play ranking systems work, including each platform’s policies and limitations.
• Hands-on experience with ASO tools such as Sensor Tower, App Annie, Mobile Action, or comparable platforms.
• Comfort working with data; exposure to Appsflyer, Firebase, or Google Analytics is considered a plus.
• Strong verbal and written English, with additional language ability such as Japanese, Korean, or Spanish viewed very positively.
• Degree-level qualification in marketing, data analytics, computer science, or a similar field.
• Preferred background in crypto, Web3, or fintech app growth.
• Experience launching an app from zero or scaling an app to millions of downloads.
• Practical involvement in creative direction or testing visual assets.
• Experience managing ASO across multiple languages or regions at the same time.

Why join

• Opportunity to build a complete ASO system from the ground up at a major global exchange.
• Work at the point where product, brand, and user trust intersect, influencing the first experience of millions of users.
• Broad scope across platforms, languages, and markets, with room to make meaningful decisions independently.
• Join a team that values ownership, works with urgency and purpose, and operates at the forefront of crypto and Web3.

Additional information

Only candidates who are shortlisted will be contacted.