Assistant Store Manager

Role overview

An opening is available for an enthusiastic and people-oriented Assistant Store Manager to join the Newmarket boutique in Auckland. This role suits someone who enjoys fashion retail, thrives in a busy store setting, and is motivated by creating memorable customer experiences.

In this position, you will support the Store Manager in leading the team, maintaining high operational standards, delivering excellent service, and fostering a workplace culture that is positive, energetic, and supportive.

What you will do

• Support day-to-day store leadership and help guide the team.
• Contribute to delivering standout service and meaningful customer interactions.
• Assist in building a motivated, high-performing team environment.
• Support sales growth and strong overall store performance.
• Help coach and train team members in sales and customer service.
• Maintain organisation, solve problems proactively, and step in where needed.
• Adapt quickly in a fast-paced retail environment and take initiative when challenges arise.

What the employer is looking for

• A strong commitment to exceptional customer service and authentic relationship-building.
• Supportive leadership qualities and the ability to encourage a positive team atmosphere.
• Confidence in motivating others and helping them perform well.
• A commercially aware mindset with interest in store results and sales performance.
• Prior involvement in coaching or training staff in sales and service.
• Good organisation, problem-solving ability, and a hands-on attitude.
• A flexible, upbeat approach and willingness to take on responsibility.
• Interest in fashion and in helping customers feel confident and valued.

About the company

Flo & Frankie is a family-owned New Zealand business known for quality products and friendly service. The company places strong value on people, aiming to create experiences that help customers feel confident and supported.

The business emphasizes a personalised approach, supportive values, and a growing retail environment where team members can develop alongside the company.

Benefits and culture

• Hourly pay at an above-market level.
• A friendly, grounded, and supportive team environment.
• Staff discounts plus achievable bonus opportunities tied to strong sales periods.
• A fun culture with recognition, celebration, and ongoing rewards.
• Continuous training to help you stay confident and capable in the role.
• Support from a New Zealand-based head office with an active in-store presence.
• Real opportunities for personal and professional growth.
• Access to free and confidential employee assistance services.
• The chance to wear the brand’s fashion every day.