Business Analyst

About the company

Rakuten International is part of Rakuten Group, Inc., a Japan-based global technology company serving consumers, communities, businesses, and society through a broad set of products and services. With its headquarters in San Mateo, California and a global workforce of more than 4,000 people, the division includes leading businesses in e-commerce, digital marketing, advertising, communications, and entertainment.

Rakuten Rewards helps shoppers earn Cash Back from thousands of well-known brands across categories such as apparel, beauty and wellness, groceries, travel, subscriptions, on-demand services, and dining. Since 1999, members have accumulated more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.

Role summary

Rakuten Rewards is looking for a data-focused Business Analyst to turn data into practical recommendations that improve experiences for both shoppers and merchant partners. In this role, you will work closely with Product and Engineering teams to assess product performance, run experiments, and uncover opportunities to enhance the platform. You will use large datasets to guide priorities, support decision-making, and contribute to measurable business outcomes. The position offers strong exposure to leadership and the chance to shape product direction through analytics and experimentation.

What you will do

• Create analytical models and tracking approaches to measure product and campaign performance across consumer and merchant audiences.
• Plan, run, and review A/B tests and other large-scale experiments to support product enhancements.
• Work with Product and Engineering teams to surface opportunities, estimate potential impact, and rank initiatives.
• Develop repeatable dashboards and reports with SQL and BI platforms to provide stakeholders with timely insights.
• Perform detailed analysis to understand performance shifts and suggest optimization actions.
• Act as a go-to resource for the data sources and tools used to improve the product experience.
• Review reporting outputs for data accuracy and consistency, and help resolve mismatches or issues.
• Convert complex analytical findings into clear recommendations for the business.
• Communicate insights effectively to senior leaders and cross-functional partners.
• Apply statistical discipline to experiment design, measurement, and results interpretation.
• Document analysis methods and reporting practices to keep work standardized and transparent.
• Look for ways to continuously improve analytics and experimentation workflows.

Required qualifications

• Advanced SQL capability, including experience in large-scale or big data environments.
• Hands-on experience creating and interpreting A/B tests and experimentation setups.
• Strong understanding of statistical techniques for hypothesis testing and performance measurement.
• Working knowledge of reporting and visualization tools, with Tableau as a preferred option.
• Ability to translate data findings into practical, business-oriented insights.
• Clear written and verbal communication skills, including comfort presenting to senior stakeholders.
• Experience with experimentation platforms such as Optimizely, Adobe Target, or SiteSpect is an advantage.
• At least 2 years of experience in a Product Analyst or Business Analyst role, ideally in retail or e-commerce.
• A bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Engineering, or another quantitative discipline.
• Exposure to digital product analytics and experimentation environments is preferred.

Additional information

Rakuten expects employees to demonstrate its five principles for success:

• Always improve, Always Advance: strive for complete success and continuous improvement (Kaizen).
• Passionately Professional: bring a high standard of professionalism and commitment to excellence.
• Hypothesize - Practice - Validate: apply the Rakuten Cycle to work through uncertainty and learn quickly.
• Maximize Customer Satisfaction: focus on creating great experiences for customers.
• Speed!! Speed!! Speed!!: stay mindful of time, set clear goals, and move decisively.

Rakuten is an equal opportunity employer. Accessibility accommodations for candidates with disabilities are available upon request and will be handled confidentially. Only candidates selected for further consideration will be contacted.

Candidates should also be aware of fraudulent job offers that falsely claim to be from Rakuten. The company does not issue unsolicited job offers or request money during recruitment.

Compensation and benefits

The expected base salary plus discretionary bonus for this role is CAD 92,081 to CAD 142,081 per year, depending on the successful candidate’s skills, qualifications, experience, business needs, and geographic location.

The selected candidate may also be eligible for stock options, health insurance, vision insurance, dental insurance, RRSP matching, Personal Time Off (PTO), Volunteer Time Off (VTO), and additional employee benefits as they are introduced.

Location

Toronto, Ontario, Canada.