Digital Marketing Executive

About the company

Bark N Brush is a Patna-based pet care brand that brings together grooming, veterinary care, pet products, and broader pet solutions in one place. The business is expanding its digital presence alongside offline operations through its website, app, social platforms, and local community engagement.

Role overview

This part-time, on-site position is focused on building the brand’s organic digital presence and creating engaging content around pets, services, products, and customer experiences. The role is hands-on, customer-facing, and requires comfort with filming, basic editing, and day-to-day social media coordination.

Key responsibilities

• Increase the brand’s organic reach on Instagram, Facebook, Google Business Profile, and other relevant channels.
• Develop ideas and execute content for reels, stories, posts, and short-form videos featuring pets, grooming, veterinary care, products, customer feedback, and in-store activity.
• Work closely with the store team to collect everyday content such as grooming before-and-after clips, pet videos, product showcases, testimonials, and service highlights.
• Appear on camera when needed for introductions, offers, explanations, trend-led reels, and simple pet-care content.
• Engage customers for reviews and testimonials, including capturing short video testimonials when possible.
• Edit photos and videos using mobile-friendly tools such as Canva, CapCut, VN, Instagram editor, or similar apps.
• Keep up with Instagram reel trends, social media formats, pet-related content trends, and local marketing opportunities.
• Support weekly planning and execution of the content calendar.
• Coordinate periodically with the performance marketing agency to align content with advertising needs.
• Assist occasionally with basic Meta boosting and promotion-related coordination.

Requirements

• At least 1 year of relevant experience is required.
• Must be based in Patna and available for 2–3 hours per day, mainly in the evening.
• Should be confident speaking on camera and comfortable making customer-facing content.
• Familiarity with Instagram Reels, Stories, and simple editing tools is important.
• Needs to be active on social media and aware of trends and engagement tactics.
• Strong communication skills and the ability to interact confidently with customers are essential.
• Must be comfortable working around pets, especially dogs and cats.
• Female candidates are preferred because the role includes customer-facing content creation.

Perks

• Informal dress code.

Additional details

This role offers part-time, on-site work in Patna with two openings available. The expected compensation is INR 2,04,000 to 2,40,000 per year. The role is available to candidates who can start immediately. Applications are intended for candidates with at least one year of experience.

Note

The application deadline for this position is 12 July 2026 at 11:59 PM.