eCommerce Manager, SEAA

Role overview

Fendi’s eCommerce function is responsible for driving online sales growth and improving the digital experience across Southeast Asia and Australia. In this position, you will help strengthen the brand’s online presence, elevate the client journey, and support expansion of the digital business across the region.

You will work closely with headquarters, internal cross-functional partners, and external vendors to keep digital initiatives aligned. The role also calls for strong project management to address the operational demands that come with omnichannel growth. A major part of the job is ensuring that the online shopping experience feels seamless, premium, and consistent with the in-store luxury standard. The position reports to the Omnichannel Director for Southeast Asia & Australia.

Platform management and e-merchandising

• Take ownership of the eCommerce platform, covering product presentation, content refreshes, promotional activity, and overall site performance.
• Track and interpret core digital commerce metrics such as traffic, conversion, average order value, customer acquisition cost, and return on investment to identify performance patterns and improvement areas.
• Recommend changes that improve the customer journey, platform efficiency, and conversion flow.
• Work with the merchandising team on major launches, business-driving initiatives, and product highlighting.
• Build merchandising plans and support buying strategy discussions with the merchandising team.
• Assist replenishment planning by sharing target stock level recommendations with Supply Chain.

Omnichannel growth

• Design and put into action strategies that connect online and offline client experiences to strengthen the omnichannel journey.
• Partner with the retail team to improve sales opportunities and create smoother client interactions, including store-to-online and click-and-collect type journeys.
• Serve as the main point of coordination between regional functions such as Marketing, Sales, Operations, and IT, as well as headquarters, to support consistent execution of digital strategy.
• Keep up with new eCommerce developments, tools, and competitive movements, and suggest practical innovations that can improve the online business.

Digital and brand visibility

• Coordinate with HQ on the eCommerce commercial plan and help build the calendar in line with digital strategy and business priorities.
• Create and roll out the regional eCommerce strategy with a focus on market growth, customer acquisition, and conversion improvement.
• Work with the Digital Marketing team to strengthen performance campaigns across all channels.
• Maintain a high-quality online experience through clear navigation, strong product storytelling, and smooth purchase journeys.
• Collect customer feedback and insights, then use them to improve the online offer.

Candidate profile

The ideal candidate brings at least 7 years of eCommerce experience in a B2C setting. Background in luxury retail or fashion is considered an advantage. The role also requires strong commercial judgement, solid business analysis capability, a creative approach, and the flexibility to work effectively in a fast-moving environment.

You should be highly organised, comfortable managing multiple priorities, and able to deliver under pressure and tight deadlines. The position calls for someone who can motivate others, influence decisions across diverse groups, and collaborate confidently with teams at different levels and across markets. A positive, energetic mindset and a strong drive for quality are important, along with excellent written and spoken English.

Additional information

Location: Singapore, Singapore.