Event Specialist

About the Company

KanaRey is a creative and marketing partner serving the global video game space. The team works with leading publishers, developers, and entertainment IP owners to deliver high-quality campaigns, events, content, and community-led experiences. Grounded in gaming and anime culture, the company focuses on creating memorable, fan-centric moments both online and at live events.

Role Overview

As an Event Specialist, you will take ownership of planning, coordinating, and delivering immersive live experiences. The role covers large trade show booths, pop-up brand activations, press events, and private gatherings for gaming clients. You will work in a fast-moving environment that combines conventions, live production, and fandom-driven experiences.

Who This Role Suits

• People who genuinely enjoy anime, video games, fandom communities, and in-person community experiences.
• Candidates who understand the technical side of showcasing games, including hardware, platforms, peripherals, and streaming setups.
• Professionals with practical experience in exhibitions, booth construction, or brand activations.
• Individuals who enjoy creative work and can turn big ideas into real-world event experiences.

Key Responsibilities

• Own the planning, production, and on-site delivery of booths at major conventions, gaming expos, and trade shows.
• Coordinate pop-up events, influencer gatherings, launch celebrations, and private client activations.
• Manage vendors across AV, fabrication, staging, equipment, and event staffing.
• Partner with creative teams to shape immersive concepts, signage, and experiential elements.
• Prepare event timelines, run-of-show documents, packing lists, and operational plans for event day.
• Track event budgets and complete expense reconciliation after events.
• Confirm technical setup for demos, including game builds, PCs or consoles, controllers, streaming equipment, and network needs.
• Assess risk, safety, and compliance requirements for installations and live operations.
• Represent KanaRey and its client brands professionally throughout the event lifecycle.
• Collect performance data and prepare post-event recap reports with findings and recommendations.

Requirements

• 2 to 4+ years of experience in an event specialist, producer, booth manager, or experiential coordination role.
• Proven background managing booths or installations at large trade shows, conventions, or similar events.
• Solid knowledge of video game hardware, PC/console/mobile platforms, and technical setup processes.
• Strong interest in anime, video games, fandom culture, and pop culture.
• Excellent communication abilities and vendor coordination experience.
• Willingness to travel often and work extended on-site hours during event periods.
• Highly organized, attentive to detail, and proactive in fast-paced settings.
• Preferred exposure to entertainment, gaming, or technology events.
• Helpful familiarity with AV systems, lighting, sound, and staging basics.
• Bilingual Japanese and English skills are an advantage.
• Experience in experiential marketing or creative production is preferred.

What We Offer

• The chance to create high-impact experiences for major gaming IPs and entertainment brands.
• Cross-cultural collaboration with teams based in the US and Japan.
• Creative freedom to help shape unforgettable fan experiences.
• A flexible hybrid working environment.
• Career growth opportunities into event production, experiential creative, or brand leadership roles.