Marketing Generalist

About the Company

Farmhouse Pottery is dedicated to timeless craft, working with traditional techniques and clean, intentional home designs. The company creates functional, long-lasting home goods that add quality and style to everyday living spaces.

Role Overview

This position is ideal for a marketing professional who is comfortable working at pace and focused on producing a steady stream of strong content. The role uses AI-enabled tools to help build and automate email, social, and SMS marketing work, while keeping the brand visible and consistent across channels. A sharp sense of visual style is important, though this person does not need to be a designer. The role values execution, volume, and measurable impact.

Key Responsibilities

The Marketing Generalist will support email, SMS, social media, e-commerce, and cross-functional marketing work. This includes campaign production, automation, content coordination, and digital asset management.

Email, SMS, and Marketing Automation

• Create, schedule, test, and launch email, SMS, and site pop-up campaigns in Klaviyo.
• Use AI-powered tools to help design, draft, and automate marketing workflows that improve speed and output.
• Manage segmentation, A/B testing, and performance monitoring to refine campaign effectiveness.
• Build and maintain automated journeys such as welcome, abandoned cart, and post-purchase flows.

Content Production and Volume

• Produce a high volume of brand-consistent content for email, social media, and e-commerce channels.
• Resize, adapt, and format creative assets for marketing, online store, and paid media use.
• Work from templates, brand standards, and AI-assisted tools to create collateral quickly and reliably.
• Organize and maintain the digital image library by uploading, tagging, and structuring assets.

Social Media

• Support the brand’s presence on Instagram, Pinterest, YouTube, LinkedIn, TikTok, and Facebook.
• Plan, schedule, and publish content through the social calendar.
• Contribute to content creation by helping capture photo and video material.
• Support community engagement by interacting with content from brands and influencers.
• Stay informed about platform changes, social trends, Reels, short-form video, and social commerce.
• Assist with influencer coordination and organizing content assets.

E-commerce and Cross-Functional Support

• Work with the e-commerce manager to refresh and improve site imagery and creative assets.
• Prepare content for the homepage, product pages, landing pages, and general website updates.
• Support loyalty, gift registry, and trade-related programs and initiatives.
• Coordinate product requirements and logistics for photoshoots.
• Partner with marketing, e-commerce, and sales teams to keep messaging aligned across channels.

What the Role Requires

The team is looking for someone who is highly execution-oriented and measures success by output, consistency, and getting content live. Comfort with AI tools is important, along with a strong eye for brand aesthetics. The right candidate should also be organized, able to handle multiple priorities, and capable of writing and communicating clearly in a brand-consistent voice.

Workplace Details

This is a full-time salaried role based in Woodstock, Vermont, within the Sales & Marketing department.

Compensation

The salary range for this position is $55,000 to $65,000 per year.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Parental leave support.
• Company-paid holidays and paid time off.
• 401(k) retirement plan with employer matching.
• Access to pottery-making opportunities and product discounts.

Additional Information

The employer participates in E-Verify.