SEO Analyst

Role Overview

Brady Corporation is hiring a data-focused Organic Search Analyst to support its expanding digital marketing function in Milwaukee, Wisconsin. In this role, you will partner closely with the SEO Manager to uncover opportunities that improve search performance and increase organic visibility.

Key Responsibilities

• Develop fresh approaches to grow organic traffic and improve search visibility.
• Perform keyword research and keep keyword targets current, including search volumes and competitive data.
• Improve on-page SEO through landing page planning, content idea generation, keyword gap analysis, metadata refinement, and redirect work.
• Partner with technical teams to enhance crawler access through schema implementation, JavaScript crawlability, and better site speed/Core Web Vitals.
• Work with teams across Site Merchandising, Engineering, UX, Design, and Product to roll out SEO best practices and use their input in planning and program design.
• Manage backlink coverage by spotting new link opportunities and resolving unlinked brand mentions.
• Investigate SEO issues and incidents as they arise, carry out ad hoc analysis, and escalate problems when needed to reach resolution.
• Stay informed about changing SEO trends and standards, and keep tactics aligned with search engine rules.
• Champion a smooth search-driven customer experience.

Requirements

• Bachelor’s degree in communications, marketing, business, or a related field; alternatively, an associate degree paired with 2–3 years of relevant experience.
• At least 1 year of experience in search marketing.
• Working knowledge of web analytics and SEO platforms such as Google Analytics, Adobe Analytics, BrightEdge, and Ahrefs.
• Genuine interest in continuous learning and adapting to evolving SERP formats, including organic shopping features and AIO.

About Brady Corporation

Brady develops products that help create safer and more productive workplaces. The company is a global provider of safety, identification, and compliance solutions serving a wide variety of industries and environments. Its customers span electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more. Brady had approximately 6,400 employees worldwide as of July 31, 2025, with fiscal 2025 sales of about $1.51 billion. The company’s stock is listed on the New York Stock Exchange under the symbol BRC.

Why Join Brady

Brady has been operating successfully for more than 100 years and continues to grow through innovation. The company offers competitive compensation, strong benefits, and a workplace culture centered on collaboration and innovation. It is committed to inclusion, employee development, and community connection through charitable giving and volunteer opportunities. Brady is headquartered in Milwaukee, Wisconsin, and has more than 70 locations worldwide, enabling global collaboration.

Benefits

• Medical, dental, and vision coverage available from the first day of employment.
• Employer-matched 401(k) plan.
• Paid time off and company holidays.
• Incentive program eligibility for all full-time employees.
• Family planning support, including paid parental leave, fertility coverage, adoption assistance, and surrogacy assistance.
• Education reimbursement support.
• Scholarship program for children of Brady employees.
• Employee Resource Groups for networking, development, and volunteer engagement.
• Employee Assistance Program plus wellness support for mental and behavioral health, family counseling, and financial management.
• Dress-for-your-day dress code.
• Matched charitable donations through the company’s Matching Gift program.