Channel Manager PSU

Role overview

This position is focused on building retail business through assigned distribution channels, with the goal of growing assets under management and improving market share across the designated region.

Role context and key challenges

The job sits in a competitive distribution environment and requires consistent attention to brand recall, channel productivity, and team retention. The main difficulties include keeping BSLAMC schemes top-of-mind across a wide product range, attracting and retaining talent, and sustaining strong activation levels across all channels.

Key responsibilities

• Lead channel sales by working closely with distributors across IFAs, NDs, and banking partners.
• Recommend channel-wise strategies to the Regional Head and help shape the regional business plan.
• Execute sales plans while tracking market share and gross sales to ensure the region meets channel targets.
• Design and monitor activities that expand the distributor network and support growth in AUM and market share.
• Drive activation and empanelment of IFAs to improve sales volume.
• Support loyalty upgrades for IFAs in the privileged club structure.
• Work with NDs to revive inactive relationships and add new business connections.
• Collaborate with banks to support steady sales growth and strengthen the company's positioning as a preferred AMC.
• Segment the channel base and adapt engagement strategies to suit different distributor groups.
• Maintain regular contact with distributors and identify high-potential partners for larger business opportunities.
• Share product updates and other important information with channel partners in a timely manner.
• Plan and run engagement initiatives for each channel.
• Ensure distributors receive marketing collateral and reference material without delay.
• Partner with the business development team by sharing market feedback and following up on action plans.
• Create and implement events, contests, and promotional initiatives to improve visibility within the distributor community.
• Support expansion of the distributor base by reactivating dormant relationships and onboarding new distributors.
• Guide and monitor team members to improve productivity.
• Arrange regular training, coaching, and development support for the team.
• Ensure team members complete AMFI certification.
• Review RM performance on a monthly basis and take corrective action when results fall below expectations.
• Prepare and submit relevant sales reports to the Regional and Zonal Heads.

Additional notes

The role includes responsibility for monitoring the team, supporting certification compliance, and maintaining regular reporting to senior management. No separate compensation, perks, or application-window details were provided in the source.

Requirements

The source did not list a dedicated qualifications section. However, the role clearly calls for strong distributor management, sales planning, channel activation, team supervision, and reporting capability.