Assistant Content Manager

Role overview

Galeries Lafayette India’s social and digital presence will be shaped through this role, with a strong focus on fashion-led storytelling, in-store moments, and culturally relevant content. You will partner with internal stakeholders and external agencies to plan, develop, and deliver content across social platforms.

This opportunity is ideal for a content professional who combines strong creative judgement with a solid understanding of fashion, digital trends, and platform-specific execution. The role requires someone comfortable moving between brainstorming ideas and getting content live with precision.

Key responsibilities

• Maintain and support monthly social media calendars, with primary focus on Instagram.
• Help develop content ideas and plan the grid so that the brand’s visual style and storytelling remain consistent.
• Monitor new trends, content formats, and audio, then adapt them appropriately for a fashion and luxury environment.
• Work with internal teams to convert brand priorities, store activity, and campaigns into social content concepts.
• Organize in-store and brand shoots for social use, including VM moments, launches, campaigns, and events.
• Support the creation of social-first assets such as Reels, Stories, behind-the-scenes content, and fast-turnaround formats.
• Coordinate with agencies, videographers, editors, and freelancers to manage briefs, schedules, and deliverables.
• Make sure all output follows brand guidelines, platform standards, and expected quality levels.
• Contribute to reactive and real-time content opportunities tied to cultural moments and store activity.

Candidate profile

The preferred candidate has 5 to 7 years of experience in content, social media, or digital content roles, ideally within fashion, lifestyle, or retail. A strong interest in content strategy and storytelling for digital platforms is important, along with hands-on experience coordinating shoots and managing different stakeholders.

You should also have a keen awareness of digital culture, social platforms, and changing content formats. Strong organization, attention to detail, and the ability to balance creativity with execution are essential.

Additional information

Employment is full-time and based onsite in Mumbai, Maharashtra, India.