Assistant Store Manager

The opportunity

As an Assistant Store Manager, you’ll be expected to lead by example and act as a visible standard-setter for the team. The role is commercially driven, with a strong focus on outperforming targets, delivering outstanding customer experiences, and maintaining high standards across sales and store presentation. You’ll also play a key role in driving ideas, solving problems with your team, and helping create a positive, energetic environment in store.

Key responsibilities

• Take charge of team leadership and day-to-day motivation.
• Guide and support the team so they consistently deliver exceptional service.
• Push performance beyond target rather than just meeting it.
• Encourage fresh thinking and a culture of innovation within the team.
• Work to surpass expectations whenever possible.
• Ensure customers leave with a standout brand experience.
• Deliver strong visual merchandising standards throughout the store.
• Train the team so they become confident product experts.
• Help embed the company culture across the store.
• Bring your own personality and authenticity to the role.

What we’re looking for

• A collaborative team player with a genuine passion for the brand.
• Previous retail management experience and readiness for a new challenge.
• Fashion retail experience is preferred, though not essential.
• Someone who is confident, authentic, and comfortable being themselves.
• A strong track record of exceeding goals and performance expectations.
• An inspiring leader who enjoys developing and coaching others.
• Good judgment with a business-first mindset.
• A consistently positive attitude and strong drive.
• High ambition, resilience, and attention to detail.
• Someone who can contribute practical new ideas and assess what is realistically achievable.

Rewards and benefits

• Competitive annual salary.
• 25 days of holiday, plus an additional day off for your birthday.
• Generous clothing allowance and a style-focused wardrobe.
• Staff discount of up to 50% both online and in store.
• Training and development designed to strengthen service and style expertise.
• Personalized induction and onboarding to support a strong start.
• Pension contributions.
• Life assurance coverage.
• Cycle to work support, wellbeing services, and additional employee benefits.
• A diverse, inclusive workplace with premium sustainable products.