Business Development Manager

Role overview

Join the expansion function at Cult.fit, where the focus is on growing the franchise network across the country. The brand is already operating at scale with 600+ centres and has plans to add 400+ more centres over time across multiple formats. In this position, you will help identify, attract, recruit, and onboard suitable franchise partners for expansion in top-tier-1 and select tier-2 cities. The role blends sales capability with relationship management to grow the network while upholding brand standards and helping franchise partners succeed.

Key responsibilities

• Source and shortlist leads using digital marketing channels, trade events, referrals, and outbound cold outreach.
• Run discovery conversations and evaluate the needs and fit of potential franchise partners.
• Showcase franchise opportunities through persuasive meetings and presentations.
• Support prospects through agreement discussions, compliance steps, and due diligence.
• Track the sales funnel accurately and maintain forecasting data in CRM tools.
• Develop productive relationships with franchise brokers, consultants, and internal stakeholders.
• Assist new franchisees during onboarding and the pre-launch stage.
• Represent the brand at industry conferences, networking events, and other promotional forums.
• Review market information and translate it into territory planning and sales strategy inputs.

Qualifications and skills

A bachelor’s degree in Business, Marketing, or a related discipline is preferred. The ideal candidate should bring 3–5 years of experience in sales, preferably in franchising, business development, or B2B environments, along with a consistent record of achieving or surpassing targets. Familiarity with CRM systems, sales pipeline management, financial analysis, and business models is important. Knowledge of franchise regulations and disclosure norms is an added advantage. Strong proficiency in Microsoft Office and sales technology platforms is also expected.

Additional information

This role is part of a fast-scaling franchise expansion effort focused on maintaining brand quality while growing the network. Success in the position will require both strategic sales thinking and hands-on partner management.