Lead - Data Product

Role overview

This position focuses on accelerating Airtel Nigeria’s data subscriber growth and revenue performance so the business can stay ahead of competitors. The role leads strategic work on data services, including analytics, performance measurement, reporting, documentation, training, and customer satisfaction across data offerings.

The position calls for a strong understanding of consumer behavior, technology and social trends, and OTT services, together with solid capability in revenue growth, project coordination, and solution design. Using these insights, the role is expected to uncover and shape new business opportunities that match market demand and customer needs.

Airtel Africa is committed to diversity and inclusion and operates as an equal opportunity employer.

Responsibilities

• Use market research and data insights to understand customer preferences and guide future programs and promotions.
• Study usage behavior and build effective strategies to improve growth.
• Track the customer journey and related capabilities to support ARPU improvement.
• Analyze customer behavior in depth.
• Review consumption trends for both individual customers and the customer base overall.
• Examine the interaction between paid data and bonus data usage.
• Classify customers into defined data segments and profile categories.
• Prepare campaign performance reports on a daily, weekly, and monthly basis, along with management reporting.
• Carry out ad hoc analysis for data products.
• Monitor key performance indicators for the data segment and use findings to generate ideas for product enhancement.
• Lead the rollout of data products across customer segments to improve penetration and revenue.
• Create and execute new trade-oriented products and initiatives using benchmarking and best-practice sharing across zones.
• Oversee the full technical development process for products.
• Act as the functional expert through the complete product lifecycle, from concept through launch and ongoing monitoring.
• Develop documentation and train support teams.
• Deliver promotional campaigns effectively to meet business objectives.
• Coordinate the full delivery of special products with multiple stakeholders.
• Assess how data usage, customer retention, and marketing campaigns influence one another.
• Identify the main factors behind usage patterns and customer inactivity.
• Scan the external environment and report on factors affecting data usage trends.

Requirements

• Bachelor’s degree in a relevant discipline.
• MBA completed or currently in progress.
• At least 8 years of experience in a marketing role, particularly in product development.
• Strong analytical and strategic thinking abilities.
• Solid working knowledge of SQL and Power BI.
• Excellent planning and organizational skills.
• Strong interpersonal skills.
• High personal standards and a goal-oriented mindset.
• Excellent oral and written communication skills.
• Strong presentation ability.
• Comfortable using technology and digital tools.
• Experience in telecommunications or FMCG marketing environments.
• Ability to work in a performance-driven organization.
• Interest in and technical awareness of current technologies and services used in the industry and related sectors.
• Strong data analysis and Excel skills.

Additional information

The employer emphasizes innovation, entrepreneurial thinking, passion, and a high-energy culture. The work environment values adaptability, customer focus, and a strong drive to deliver results. This role offers the chance to build a career across multiple operating companies in Africa.