नोकरीचे वर्णन

About the Company

This role sits within a modern beverage platform focused on standout flavor, citrus expertise, and a positive brand outlook. The company manages three separate brands: Lemonati Lemonade, a cleaner lemonade brand inspired by family citrus-farming roots; Mighty Swell, a popular spiked seltzer label; and LemOh THC, the company’s social beverage line in the fast-growing THC category.

Role Overview

The organization is seeking a culturally aware and highly capable Digital Marketing Manager to lead the digital presence for all three brands. This is a hands-on position with broad ownership across content, paid media, social, community, and digital brand development. The role reports directly to the CEO and works closely with the VP of Commercial Strategy and a fractional CMO. Because each brand has its own audience, tone, and channel strategy, the manager must be able to shape and maintain distinct brand identities with care and consistency.

The team is especially interested in someone who is comfortable using modern AI and LLM-based tools to work faster and smarter across research, ideation, copy, creative development, and workflow management. Experience with tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Adobe AI tools, or similar platforms is considered a strong advantage.

Key Responsibilities

This position covers social media management, paid media, influencer relations, strategic planning, and digital operations across all three brands.

Social Media and Content

Take ownership of content calendars for Instagram, TikTok, Facebook, and emerging channels for Lemonati, Mighty Swell, and LemOh THC.
Create platform-specific content that matches each brand’s voice, audience, and visual style.
Write copy, prepare creative briefs, and coordinate with external partners to deliver engaging, high-performing assets.
Oversee community interactions by replying to comments, tracking brand sentiment, and fostering genuine audience relationships.
Monitor platform trends, algorithm updates, and cultural moments to keep content timely and relevant.

Paid Media and Retailer Media

Plan, execute, and optimize paid social campaigns across Meta, TikTok, and YouTube, including strategy and performance reporting.
Manage retailer media budgets and placements with major partners such as Target, Walmart, HEB, and others, including sponsored listings and digital shelf programs.
Review performance metrics, adjust campaigns in real time, and provide clear weekly and monthly reporting.
Collaborate with the sales team so retailer media spend supports distribution goals and promotional timing.

Influencer and Creator Management

Build and maintain influencer rosters across tier levels, from nano creators to larger-scale partners, for each brand.
Develop creator briefs, negotiate deliverables, manage timelines, and ensure authentic brand alignment.
Measure influencer performance and grow a long-term network across lifestyle, food and beverage, and cannabis-adjacent creator communities.
Identify opportunities for gifting, seeding, and collaborative content that expand reach organically.

Strategy and Operations

Develop integrated social and digital strategies tied to campaigns, product launches, and seasonal moments.
Maintain a consistent brand voice framework and content standards across all three brands.
Manage outside agencies and freelance partners when needed.
Proactively introduce new platform opportunities, partnership ideas, and creative directions.

AI, Tools, and Workflow

Use AI and LLM tools to improve ideation, writing, research, reporting, campaign planning, and overall efficiency.
Stay informed about emerging digital tools, creator trends, and AI-enabled marketing platforms.
Help create repeatable systems for calendars, asset organization, reporting, and cross-functional communication.

Requirements

4 to 6 years of experience in digital marketing or social media, ideally in CPG, food and beverage, or another fast-paced consumer category.
Demonstrated success managing multiple brand or product accounts with clearly differentiated voices.
Practical experience running paid social campaigns in tools such as Meta Business Suite and TikTok Ads Manager with budget ownership.
Exposure to retailer media platforms such as Instacart Ads, Criteo, or retail-focused DSPs.
Strong copywriting ability with the flexibility to write authentically in different brand voices.
Comfort using social analytics platforms such as Sprout Social, Later, Dash Hudson, or built-in platform analytics.
Excellent organization and the ability to manage several calendars and campaigns at once.
Willingness to use AI and LLM tools as part of a modern marketing workflow; direct experience is an advantage.
Preferred experience marketing alcohol, THC/cannabis-adjacent beverages, or other regulated products.
Helpful background relationships in influencer, creator, food, beverage, lifestyle, or wellness communities.
Additional value if you have experience in brand strategy or creative development beyond execution.
Familiarity with Canva, Adobe Creative Suite, or CapCut for light design and editing work is a plus.

Brand Portfolio

Lemonati Lemonade: Built for better-for-you consumers and flavor seekers, with a shopper base that includes Target, HEB, and similar retailers. Key channels include Instagram, TikTok, retailer media, and influencer seeding.

Mighty Swell: Designed for active, social drinkers with an established fan base and an occasion-driven use case. Core channels include Instagram, Facebook, event amplification, and CRM.

LemOh THC: Targets 21+ cannabis-curious, socially engaged beverage consumers who are culturally aware early adopters. Primary channels include TikTok, Instagram, creator partnerships, and compliant paid media.

Why This Opportunity Stands Out

You will have significant ownership from the start and help shape the playbook rather than simply execute one.
Working across three brands creates variety and broadens your creative and strategic range.
You will have direct access to senior leadership and a voice in strategic decisions.
The social beverages, THC, and better-for-you categories are evolving quickly, creating room for meaningful impact.
The intended start time is ASAP.

Application Information

Applicants should submit a resume, a short note explaining their fit for the position, and links to relevant social accounts or campaigns they have worked on.

Equal Opportunity

The employer is committed to equal opportunity hiring and to building a team that reflects the diversity of the consumers it serves.

Digital Marketing Manager