Business Development Manager

Role overview

This opportunity is for a regional Business Development Manager focused on expanding revenue from major customers in the Mechanical and Engineering sector. The role calls for deep knowledge of low level access equipment, pipe jointing equipment, and other sector-specific products, along with strong relationships across suppliers and manufacturers. You will work closely with sales and account management teams to shape and deliver a commercial plan for the company’s product range, with the aim of delivering strong ROI in line with business goals.

The position also involves improving income across multiple sales routes, including National, Regional, and Internal channels, while highlighting distinctive value propositions in alternative markets and growth segments. A further part of the role is to support training and development activity that improves order-capture conversion and lifts the overall customer experience.

Key duties

• Build and roll out a performance management process for the Powered Access sales community to strengthen capability, call activity, portfolio performance, and area growth.
• Maintain a regional project and portfolio pipeline that supports new business growth through relevant sales channels and target sectors.
• Partner with the National Accounts team to increase Powered Access share of wallet within major accounts.
• Create and execute a sales and marketing approach that makes the most of the company’s working-at-height solutions, including telematics, access control, ancillaries, and material handling attachments, with a focus on safety, service, sustainability, and cost savings.
• Plan and coordinate training initiatives that improve product knowledge and working-at-height safety awareness across sales channels and hire desks, helping teams act as trusted advisors.
• Work with marketing to align campaigns and sales material with new, underused, and emerging products and services.
• Spot new markets and sectors with low penetration, then shape plans to win traction and grow market share.
• Create pricing controls and governance processes that improve discount management and overall return on investment.
• Drive cross-selling opportunities across all divisions of the business.

What the company offers

You will be joining a highly successful FTSE 100 business and the UK’s largest equipment rental provider. The reward package includes generous holiday entitlement, with the option to buy and sell annual leave, life assurance, a retail discount scheme, employee recognition awards, and a company pension plan. Depending on the role, benefits may also include a company car and private medical insurance.

Candidate profile

The right person will bring substantial account management experience, ideally gained in the Plant and Tool Hire industry, preferably in a sales or contract management capacity. You should be comfortable representing the business professionally, building strong relationships with external stakeholders, and leading tender submissions with a clear focus on profitability and ROI. Collaboration is central to the role, so you must be able to work effectively with Procurement, Tenders & Bids, Marketing, and sales colleagues across the group.

Essential experience and capability

• Significant sales experience working directly with large customers.
• Proven sales management experience, including the ability to lead and develop a sales team.
• Strong commercial judgement to structure competitive contracts and bids.
• Experience writing or contributing to tender and bid submissions.
• Excellent communication and presentation ability, both internally and externally.
• Good understanding of hire contracts and associated terms.
• Ability to collaborate across teams and departments to develop proposals and commercial agreements.

Personal attributes

• Friendly and approachable manner.
• Adaptable and resilient when dealing with change.
• Self-assured with a positive, can-do outlook.
• Driven, energetic, and willing to work hard.
• Strong self-belief and persistence, especially when deadlines are tight.
• Tenacious and determined.
• Diplomatic and tactful communication style.

About the employer

The business supports a wide range of sectors, including construction, energy, government, and events, by supplying equipment and expertise that help industries progress. It is committed to being an employer of choice and to treating employees, applicants, and service users fairly, regardless of race, gender, religion, sexual orientation, caring responsibilities, age, disability, or offending background.

Additional information

A criminal record will not automatically prevent someone from joining the business. Each case is reviewed individually, taking into account the relevance of the conviction to the role, the circumstances involved, and how much time has passed since the offence.