Co-Founder & CEO

About Sanabil Studio

Sanabil Studio is launching a new consumer brand targeting the Saudi market, aiming to revolutionize a traditional offline experience through personalization, convenience, and technology. This venture, supported by Sanabil Studio, integrates operational expertise, customer insights, and modern commerce infrastructure to deliver a superior customer experience that meets the evolving demands of Saudi consumers. Having already confirmed significant early demand with paying customers, the company is now poised for its next phase of expansion.

The Role

We are seeking a Co-Founder & CEO to spearhead the venture from its current traction to a large-scale operation. This individual will be responsible for the company’s overall strategy, execution, growth trajectory, and long-term vision, with the goal of establishing a category-defining consumer brand from its inception.

Key Responsibilities

• Develop and implement the go-to-market strategy for the customized ready-to-wear thoob.
• Establish the brand's vision, product selection, and the complete customer experience.
• Achieve revenue and growth objectives, reporting progress regularly to the Sanabil Studio Investment Committee.
• Manage supplier relationships, ensure quality standards, and oversee fulfillment schedules.
• Construct the operational framework necessary for scaling from initial orders to high-volume production.
• Oversee the packaging, branding, and delivery processes that define the brand's physical customer interaction.
• Assemble and lead the core founding team, covering commercial, operational, and product functions.
• Instill the company culture and establish operational rhythms from the outset.
• Direct or supervise paid and organic marketing efforts across Meta, TikTok, and Snapchat.
• Refine creative strategies and advertising campaigns to boost conversion rates and brand recognition.
• Implement conversion rate optimization across the online storefront and the entire order process.

How Success Will Be Measured

• Cultivating a brand and product that customers cherish and repeatedly engage with.
• Achieving sustained revenue growth with improving unit economics.
• Building scalable operational infrastructure that can handle increased volume without failure.
• Developing a high-performing team and a desirable company culture.
• Demonstrating sufficient traction to secure Seed funding.

Candidate Profile

• Proven experience in launching and managing a successful direct-to-consumer or e-commerce business, either as a founder, early-stage operator, or senior commercial leader.
• Comprehensive understanding of end-to-end e-commerce operations, including supplier sourcing, logistics, inventory management, checkout optimization, and customer retention strategies.
• Demonstrated expertise in at least one of the following areas: growth and marketing (Meta, TikTok, Snapchat, ROAS, brand building), technology and product (consumer-facing web/mobile applications, rapid deployment), or operations and supply chain (manufacturer relations, fulfillment, quality assurance).
• Previous experience leading and developing teams, including hiring, mentoring, and performance management.
• In-depth knowledge of the Saudi consumer market, particularly within men's fashion and the thoob segment.
• Currently residing in or willing to relocate to Riyadh, Saudi Arabia.
• Fluency in Arabic is essential; strong English proficiency is a significant advantage.

Bonus Qualifications

• Experience in the fashion, apparel, or lifestyle retail sectors within Saudi Arabia or the GCC region.
• Prior experience in seed or pre-seed startup environments.
• Established network within Saudi Arabia's manufacturing or fashion supplier ecosystem.
• Familiarity with e-commerce platforms like Shopify or WooCommerce.
• Previous experience working within a venture studio.

Working Environment

You will have direct reporting to the Sanabil Studio founding team, ensuring rapid feedback loops and significant influence on the company's strategic direction from day one. You will inherit a functional live storefront, validated paying customers, active marketing campaigns, and a defined market position, with the primary objective being to scale this proven model. This is an early-stage opportunity with substantial growth ambitions, focused on building a leading Saudi fashion brand with a disciplined, long-term perspective.

What We Offer

• Significant equity stake, commensurate with the long-term value created.
• Pre-seed capital provided through a SAFE instrument upon spin-out.
• Comprehensive support in legal, finance, HR, and administrative functions to allow focus on core business building.
• Access to the extensive Sanabil Studio network, including portfolio companies, investors, and industry experts.
• Institutional governance and oversight from the Investment Committee to facilitate preparation for a Seed funding round.
• An accelerated learning and development curve, offering more growth in 12 months than typically found in three years.