Content Creator

Deel is a leading all-in-one payroll and HR platform designed for global teams. Our mission is to empower individuals, teams, and businesses worldwide by unlocking global opportunities. Deel's integrated platform offers HRIS, payroll, compliance, benefits, performance, and equipment management, all streamlined for modern work. Leveraging AI-powered tools and proprietary payroll infrastructure, Deel supports diverse worker types across over 150 countries, enabling businesses to scale efficiently and compliantly. As one of the largest globally distributed companies, our team of 7,000 spans more than 100 countries, speaks 74 languages, and fosters a dynamic culture of continuous learning and innovation.

Deel is recognized as the fastest-growing SaaS company in history, revolutionizing how global talent connects with companies and breaking down traditional hiring barriers. We are building the infrastructure for the future of work, promoting a more diverse and inclusive global economy. In 2024 alone, Deel processed $11.2 billion for workers in nearly 100 currencies and provided healthcare and benefits in 109 countries, ensuring global payment and protection.

Our success is validated by accolades such as CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and recognition from Y Combinator, alongside a strong customer satisfaction rating of 4.83 from over 15,000 reviews. Joining Deel offers a career-accelerating experience at the forefront of the global work revolution, tackling complex challenges that impact millions. With a $17.3 billion valuation and $1 billion in ARR within five years, you will drive significant impact and develop expertise in the evolving landscape of global work.

As a Social Content Creator at Deel, you will be the driving force behind our brand's social-first storytelling. Your role involves transforming concepts into engaging content that captures audience attention and encourages sharing. You will manage the entire content creation lifecycle, from ideation and production to publishing and analysis. This position requires a blend of strategic thinking to understand audience needs, creative flair for fresh concepts, and on-camera presence when necessary. You will tailor content specifically for platforms like TikTok and Instagram, recognizing their distinct dynamics, pacing, and authenticity standards.

You will proactively identify and capitalize on relevant moments and conversations, discerning trends that align with the brand's voice from mere noise. You'll spot organic opportunities and generate ideas independently, moving rapidly from concept to publication within days. This role is hands-on, with end-to-end ownership of content, including analyzing performance and iterating based on insights. You will collaborate closely with the Director of Social and Senior Social Media Manager to execute strategy swiftly and work with the Brand Marketing team and Influencer Manager on larger productions.

• Generate original content ideas and concepts, proactively identifying opportunities relevant to Deel's audience and brand.
• Take ownership of the full content production process, including scripting, filming (potentially as on-camera talent), editing, and publishing, prioritizing speed and authenticity over high production value when appropriate.
• Develop a deep understanding of social media platforms like Instagram and TikTok, optimizing content for platform-specific cultures and audience engagement.
• Evaluate and pursue relevant trends with sound judgment, ensuring alignment with Deel's brand voice and audience interests, balancing speed with brand coherence and safety.
• Experiment with and refine content formats, hooks, storytelling structures, and series to identify high-performing approaches, and establish repeatable formats for scalable quality.
• Provide creative input and brief talent for larger productions or creator collaborations with the Brand Marketing team or Influencer Manager, offering constructive feedback.
• Stay informed about industry changes, including algorithm shifts, new features, emerging creators, and evolving audience perspectives on work and hiring, translating insights into creative direction.
• Analyze content performance data to understand what works and why, communicating learnings to the team and driving rapid iteration based on evidence.

What we're looking for:

• A creator at heart, passionate about making and sharing content, with strong creative instincts and the confidence to pitch ideas independently.
• Comfortable and unfazed on camera, prioritizing authenticity and personality over polished perfection; embracing imperfection and realness.
• Ability to move quickly and iterate based on data, with a curious mindset focused on understanding performance drivers rather than ego.
• Possesses good judgment to assess trends and brand alignment, articulating reasoning clearly.
• A strong team player who gives and receives feedback constructively, communicates effectively, and thrives in a collaborative, trust-based environment focused on building something new.
• An entrepreneurial spirit, contributing to strategic thinking and continuous improvement of our content efforts.

Nice-to-haves:

• A portfolio showcasing social content created for brands or personal brands.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, DaVinci Resolve, CapCut).
• Experience with content calendar and scheduling tools (e.g., Later, Sprout, Buffer).
• Understanding of social analytics and key performance metrics.
• Experience in fast-paced creative environments (agency, startup, in-house).
• Familiarity with AI tools for research, ideation, or editing.
• Experience creating content across multiple short-form video platforms.
• Experience working with external creators, production companies, or talent.

What we don't require:

• Formal film school education or extensive agency experience.
• A large personal following.