Performance Marketing Manager

About SolarSquare

SolarSquare is working to shape the future of home energy in India by helping households adopt rooftop solar instead of conventional coal-based electricity. The company operates as a full-stack D2C residential solar brand, handling design, installation, maintenance, and financing for solar systems for homeowners across the country. In just three years, it has grown into a leading residential solar brand with a strong focus on quality, customer experience, and simplifying solar adoption for homes.

Role Overview

The company is hiring an experienced and outcome-focused Manager/Sr. Manager in Performance Marketing to drive top-of-funnel growth through lead generation and digital brand visibility. The role owns the performance marketing function end to end, with a strong emphasis on delivering high ROI and supporting business goals.

What the role involves

• Own city-level digital lead generation targets in line with the annual operating plan and build strategies to improve ROI, lower CPA, and increase conversions.
• Plan and run performance campaigns that support brand objectives while keeping visual identity, messaging, and tone consistent across channels.
• Create and maintain KPI trackers and dashboards to monitor performance across all marketing channels.
• Partner with the broader marketing team to strengthen audience targeting and communication strategy.
• Work with content and design teams to develop effective ad creatives and landing pages.
• Track competitor activity and keep up with market and platform trends.
• Manage PPC activity across Google Search, Display, Shopping, YouTube, Performance Max, Meta platforms, and programmatic channels such as DV360 or other DSPs.
• Design and execute programmatic display and video campaigns, including audience segmentation, bidding approaches, and live performance review.
• Own keyword research, ad copy development, A/B experiments, and continuous campaign improvement.
• Improve the funnel from impressions to conversions using data-backed insights.
• Set up and manage conversion tracking, pixel implementation, and event tracking.
• Implement and troubleshoot Meta Pixel, Conversions API, GA4, and GTM to support a reliable tracking setup.
• Keep tracking and attribution privacy-compliant and accurate to improve signal quality.
• Strengthen measurement accuracy across platforms to support business decisions.
• Build, coach, and lead a high-performing performance marketing team.
• Coordinate with content, design, pre-sales, and field sales teams to improve messaging, landing pages, and campaign outcomes.
• Guide team members and help them perform at a high level.
• Manage marketing budgets carefully to ensure efficient spend and goal-oriented allocation.
• Analyze data to identify patterns, measure campaign impact, and turn findings into action.
• Create systems for gathering and reviewing data across teams so feedback loops remain effective.
• Use A/B testing, CRO methods, and advanced bidding strategies to improve campaign performance.
• Evaluate new tools and technologies to stay ahead in digital marketing.
• Continuously monitor competitors and new developments in performance marketing.

What the company is looking for

• At least 6 years of experience in performance marketing and digital brand building, preferably in top-tier consumer startups.
• Minimum 4 years of experience leading strong digital marketing teams in the B2C environment.
• Strong command over Google Ads, Meta platforms, affiliates, and broader paid media ecosystems.
• Proven ability to scale B2C marketing programs and deliver measurable results.
• Excellent analytical ability with a hands-on, execution-first approach.
• Leadership skills to build, motivate, and manage high-performing teams.
• Graduation from a Tier 1 college.
• Practical experience with conversion tracking, pixel setup, event tracking, and paid campaign management across Google Ads, Facebook, YouTube, and related platforms.
• Working knowledge of A/B testing and conversion rate optimization.
• Strong verbal and written communication skills.
• An entrepreneurial mindset with a strong focus on execution and outcomes.

Location

Preferred location is Gurgaon. Flexibility may be considered for exceptional candidates.