SEO Specialist Analyst

Role Overview

SKL Group is hiring a full-time SEO professional to strengthen organic visibility, improve website health, attract qualified traffic, and support lead generation across its business lines. The role is centered on end-to-end SEO ownership for service-oriented businesses including logistics, warehousing, 3PL, precast, construction, real estate, and other B2B services.

The position sits within the Marketing / Digital Growth function and is based in Gurugram, with work location as per company policy. The ideal candidate brings 2 to 5 years of relevant experience, though strong practical results may be considered in place of the stated experience range.

In one line, this role suits someone who can approach SEO like a growth marketer, execute with technical precision, prepare content direction like a strategist, and communicate outcomes clearly to leadership.

Key Responsibilities

The scope of work is broad and covers strategy, execution, reporting, and coordination. The goal is to keep SEO efforts organized and aligned with business priorities.

• Review the company website, service pages, blog content, local presence, content gaps, and competitors to identify growth opportunities.
• Build a quarterly SEO plan that focuses on high-quality traffic, lead generation, and service-level business priorities.
• Develop keyword groups for logistics, warehousing, 3PL, precast, construction, real estate, and location-based searches.
• Target commercially valuable search terms such as service, city, comparison, pricing, supplier, vendor, and solution-focused queries.
• Handle technical SEO tasks including crawlability, indexation, XML sitemaps, robots.txt, canonicalization, redirects, broken links, 404s, duplicate pages, and thin content.
• Work on site performance, Core Web Vitals, mobile friendliness, URL structure, internal linking, breadcrumbs, and image optimization.
• Apply and verify structured data such as Organization, LocalBusiness, Service, FAQ, Breadcrumb, Article, Product, and Review where applicable.
• Coordinate with developers to resolve technical issues without harming design, tracking, forms, or user experience.
• Optimize key pages through title tags, meta descriptions, headings, body copy, FAQs, alt text, schema, CTAs, and internal links.
• Assign a single primary keyword intent to each page and avoid keyword overlap between similar services or locations.
• Prepare SEO briefs for new landing pages, city pages, industry pages, service pages, and commercial assets.
• Ensure each page clearly explains what SKL offers, who the service is for, where it is available, and how users can contact the company.
• Plan and manage content for logistics, warehousing, 3PL, WMS, precast products, construction, real estate, and customer education topics.
• Create outlines for blogs, pillar pages, FAQs, comparison pages, case studies, location pages, and lead-focused resources.
• Update existing blogs and service pages using ranking trends, Google Search Console insights, SERP changes, and business priorities.
• Work with writers and designers so content is polished, intent-driven, and conversion-oriented rather than traffic-only.
• Optimize Google Business Profile details, including categories, services, images, posts, FAQs, products/services, and location data.
• Build local landing pages and improve visibility for location-based keywords in relevant service areas.
• Strengthen local citations, map-pack presence, NAP consistency, reviews, and local trust indicators.
• Track calls, direction requests, website visits, and local keyword performance wherever measurement is available.
• Plan ethical link-building through directories, industry listings, PR coverage, partner links, guest content, and outreach.
• Review backlinks and remove or disavow harmful links only when the evidence supports that action.
• Look for brand mentions, industry citations, local references, and authority-building opportunities relevant to the business.
• Set up and monitor Google Search Console, GA4, Google Tag Manager, rank tracking, traffic quality, form submissions, and lead sources.
• Prepare weekly and monthly reports that explain rankings, traffic, leads, technical fixes, content performance, and next steps in clear language.
• Track SEO performance by business category, service page, location page, blog cluster, and conversion path.
• Recommend changes to CTAs, forms, page layout, internal linking, and content structure to improve enquiry quality.

Required Skills and Tools

The ideal candidate should understand core SEO principles, be comfortable working cross-functionally, and be able to turn data into practical business actions.

• Solid command of keyword research, search intent, topical authority, on-page SEO, local SEO, technical SEO, and content planning.
• Ability to focus on lead generation outcomes rather than vanity traffic metrics.
• Comfort working with developers, writers, designers, sales teams, and business stakeholders.
• Ability to explain SEO priorities to non-technical teams in simple, actionable terms.
• Hands-on experience with Google Search Console, Google Analytics 4, Google Tag Manager, PageSpeed Insights, WordPress or another CMS, rank tracking tools, Screaming Frog, Ahrefs, SEMrush, Ubersuggest, Google Business Profile, schema validators, Looker Studio, and Google Sheets or Excel.
• Proven SEO work with measurable outcomes.
• Ability to audit a website and turn findings into a realistic improvement plan.
• Experience creating SEO briefs for blogs, service pages, FAQs, and landing pages.
• Strong command of Search Console, GA4, keyword research, and basic technical checks.
• Understanding of B2B search behavior, lead generation, and commercial keyword intent.
• Basic HTML/CSS knowledge and confidence working with developers are advantageous.
• Experience with schema markup, local SEO, lead tracking, and landing page optimization is beneficial.
• Ability to use AI tools for research, briefing, and efficiency while keeping output accurate, human, and on-brand.

Additional Details

This is a full-time role. The hiring team is looking for someone who can independently manage SEO activity while coordinating smoothly with internal teams.

Primary focus areas include organic growth for service-led sectors such as logistics, warehousing, 3PL, precast, construction, real estate, and related B2B offerings.

No salary or stipend details were provided. No opening count, start date, or application deadline was specified in the source.

Eligible applicants: any graduate.