Campaign Development Manager

Role Overview

This full-time, on-site role in Chittoor, Andhra Pradesh is centered on managing search-led campaign execution across assigned portfolios. The position requires deep expertise in SEM and SEO, along with the ability to contribute to campaign strategy, optimization, reporting, and cross-functional coordination.

Portfolio Ownership and Channel Execution

• Serve as the main subject matter expert for SEM and SEO across the portfolios assigned to you.
• Run campaigns in line with wider marketing plans and campaign goals, while also contributing recommendations on channel strategy and optimization.
• Plan, launch, manage, and refine paid search activity across platforms such as Google Ads, Bing Ads, LinkedIn, and other relevant channels.
• Look for opportunities to increase visibility in AI-driven search results, including featured snippets, rich results, and conversational search responses.
• Improve website pages and landing pages so they perform better for discovery, engagement, and conversions.
• Assist with Marketo email campaigns used for lead nurturing.
• Work with stakeholders to understand value propositions, audience segments, and campaign objectives, and advise on channel-level opportunities and performance improvements.
• Make sure messaging, audience targeting, brand standards, and compliance requirements stay aligned.
• Track campaign performance and recommend improvements to strengthen traffic, rankings, conversions, and lead quality.
• Collaborate with analytics, sales, and marketing partners to improve funnel performance and lead quality.

Analytics, Optimization, and Reporting

• Continuously monitor SEM and SEO outcomes and apply optimization changes based on data.
• Measure key paid metrics such as impressions, CTR, CPC, CPL, conversions, and ROAS.
• Track organic metrics including keyword rankings, organic traffic, and engagement measures.
• Create performance reports that include insights and actionable recommendations for future improvements.
• Use data to keep improving performance and identify opportunities to scale efficiently across paid and organic channels.

Collaboration and Stakeholder Management

• Partner closely with portfolio marketing, campaign management, analytics, and sales teams.
• Work with Campaign Managers to support effective execution while also contributing to channel strategy and optimization.
• Coordinate with external agencies or vendors when required.
• Help improve processes, documentation, and internal knowledge sharing within the digital marketing team.

Required Qualifications

• You should have at least 7 years of experience in digital marketing, with strong specialization in SEM and SEO.
• A bachelor’s degree in Pharmaceutical Sciences, Business, Marketing, or a related field is required; a master’s degree or MBA in Marketing, Business Administration, or a similar discipline is preferred.
• Hands-on experience with SEM and paid search platforms such as Google Ads and Bing Ads is essential.
• You need a solid understanding of SEO fundamentals, including keyword planning, on-page optimization, and content alignment.
• Experience using SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar tools is expected.
• Strong knowledge of analytics tools such as GA4 or Adobe Analytics is required.
• Ability to manage and optimize multiple portfolios at the same time is important.
• You should be comfortable turning data into practical recommendations and next steps.
• High attention to detail and strong execution discipline are necessary.
• Strong communication skills are needed to work effectively with both technical and non-technical stakeholders.

Preferred Attributes

• A balance of hands-on execution and strategic thinking will be an advantage.
• A proactive attitude toward growing into other digital marketing areas is desirable.
• You should be collaborative, adaptable, and comfortable in a fast-moving work environment.

Additional Information

This is an individual contributor position with no supervisory responsibilities.

Job category: Sales & Marketing.

Employment type: Full-Time.