Principal Associate - D2C

About the Company

Myntra is a major Indian platform in fashion and lifestyle, built at the intersection of technology and creativity. The company has helped shape fashion e-commerce in India by consistently challenging conventional ways of working.

The organization values bold thinking, quick execution, and collaboration. It aims to inspire expressive, joyful fashion choices while expanding what fashion can mean for customers in India. The culture encourages people to take initiative, think ambitiously, and evolve along with the business.

Founded in 2007 as a customization-focused company, Myntra has grown into a technology-led fashion leader. The workplace is described as challenging yet engaging, with a young team, merit-based growth, equal opportunity, curiosity, and strong support for employees to do their best work.

Role Overview

This position leads account management for Direct-to-Consumer brands through a team of Strategic Account Managers. The goal is to accelerate brand growth across the platform by strengthening selection, activation, and monetization for managed brands. The leader will oversee a large team and help scale long-tail brands as well as broader portfolio growth.

Team Leadership

• Lead and coach a team of 20 Strategic Account Managers.
• Supervise third-party consultant hires and make sure onboarding and performance processes run smoothly.
• Expand the SAM team to support more than 500 managed brands while maintaining retention, engagement, and skill development.

Key Responsibilities

• Implement the 2026 growth strategy with a target of more than 60% year-on-year growth by expanding trend-led selection and supporting emerging scale-up brands.
• Spot article-type gaps across under-penetrated business units such as Women’s Western Wear, Kids, and Home Furnishing.
• Reduce concentration risk by shifting growth beyond the top 50 brands to a wider base of 250+ challenger brands.
• Improve selection parity by reaching 80% versus competitors and brand websites.
• Track automated selection parity weekly and monitor daily Net Competitive Index to keep pricing competitive.
• Strengthen the onboarding funnel to add 1.5 lakh+ incremental selections every year through automated crawls and strategic brand partnerships.
• Build ad coverage for new styles to 80% and ensure full coverage for brands managed by SAMs.
• Refine the D2C ads engine and drive around 5% incremental ad spend to support inorganic growth.
• Raise operational speed and customer experience outcomes by increasing Fulfilled by Platform unit share to 60% or more.

Requirements

• Experience in account planning and portfolio management.
• Strong commercial judgment and ability to work with business metrics.
• Comfort with performance analysis and tracking operational indicators.
• Background in vendor and stakeholder management.
• Capability in contract handling and coordination across partners.

Education

UG qualification required.

Additional Information

This role is based in Bengaluru, Karnataka, India and is a full-time, onsite position. No salary, stipend, joining date, duration, or vacancy count was specified in the source.