Business Development Representative

About the company

Ribbon is reimagining hiring with an AI-powered platform that helps employers screen and identify strong candidates much faster and at greater scale. The company has been recognized by Fast Company as one of the Most Innovative Companies of 2026 and has also been featured in The New York Times, BBC, Inc., and Bloomberg. Its always-on voice AI interviewer shortens screening time, surfaces top talent automatically, and gives recruiters more time for the work that truly matters. Ribbon serves major Fortune 500 organizations across sectors such as automotive, self-storage, logistics, and other high-volume hiring environments, helping them reduce time-to-hire, improve candidate quality, and grow without expanding headcount.

Role overview

This opportunity is designed for someone with strong drive, curiosity, confidence, and a willingness to take on challenging work. Prior BDR experience is not required. The team can teach the sales process, but they are looking for someone who already brings motivation, discipline, resilience, and the mindset to do what others often avoid. With a new Head of Sales in place and the business entering a major growth stage, this role is positioned as a strong starting point for someone who wants to join an early-stage AI company as its go-to-market motion accelerates.

What you will do

• Drive outbound prospecting into enterprise and strategic accounts, especially within talent, HR, recruiting operations, and other business teams involved in high-volume hiring.
• Run multi-channel outreach cadences using phone, SMS, email, LinkedIn, Clay, Aircall, and Attio to improve response rates and engagement.
• Study target accounts in detail to understand hiring trends, company priorities, organizational setup, and likely pain points.
• Connect with the right contacts, including decision-makers, internal champions, and cross-functional stakeholders who influence the buying process.
• Secure qualified demos and meetings for Account Executives by building urgency and clearly communicating Ribbon’s value.
• Work closely with Account Executives and the Head of Sales to break into priority accounts, align on account strategy, and improve conversion within named accounts.
• Record accurate qualification details, including hiring volume, current workflow, pain points, ATS setup, urgency, and stakeholder mapping.
• Support the improvement of outbound strategy by testing messaging, learning from objections, and recognizing patterns in the market.
• Meet weekly and monthly performance goals related to outreach volume, meetings booked, show rates, and pipeline contribution.
• Build deep product knowledge, including customer use cases, ROI messaging, and the buying signals that matter in enterprise sales.

What we are looking for

• No previous BDR background is necessary, but you should bring strong energy, confidence, and a bold approach to learning fast.
• You should be able to handle rejection calmly and keep moving forward even when prospects ignore you, decline, or end the conversation quickly.
• Your communication should be sharp, concise, and persuasive.
• Confidence on the phone is important, or at minimum the ability and willingness to build it quickly.
• You should learn quickly, adapt often, and be comfortable refining your approach based on coaching and experimentation.
• High ownership is essential: you should be proactive, organized, and able to manage large-scale outreach independently.
• The role suits someone who is resilient, optimistic, and excited by the speed and ambiguity of an early-stage startup.
• You should want to join at a turning point, with a new sales leader and a large opportunity ahead.

Why join Ribbon

• Competitive compensation paired with meaningful equity so you can think and act like an owner.
• The chance to have a direct impact on how companies adopt AI in hiring, one of their most important business functions.
• Access to modern AI tools and a cutting-edge technology environment.
• Opportunity to join a fast-growing, VC-backed company at an important inflection point.
• Health and wellness support through a stipend for your well-being.
• An annual international offsite in a new global destination each year to strengthen alignment and collaboration.
• Team lunches and meetups in Toronto, along with a flexible hybrid work culture.

Additional information

The company is looking for someone who is hungry, self-driven, and willing to put in the work required to succeed. The role is not centered on prior sales credentials as much as it is on attitude, coachability, persistence, and the ability to operate in a high-growth environment. This is a launchpad role for someone eager to grow with the business as its outbound engine scales.