E-Commerce Lead

Role Overview

The E-Commerce Lead will be responsible for improving onsite search, coordinating daily product visibility activities, and driving ranking performance through deal management, analysis, and execution. This position is based at the Toronto Support Office and works on-site, reporting to the Commercial Manager.

Key Responsibilities

• Review product exposure performance and carry out the required execution steps.
• Schedule and publish content on the website and app in line with the QCP and the marketing calendar.
• Oversee day-to-day product exposure operations and refine ranking through deals, discount activity, and necessary ad hoc adjustments to support strong business performance.
• Improve internal search performance, including adding synonyms where needed.
• Partner with internal teams to align commercial plans, campaign inputs, activations, and product strategy.
• Work with Experience Leads to support the overall site plan and help maintain a smooth end-to-end digital shopping journey across customer groups.

Candidate Profile

The role calls for someone with a bachelor’s degree in Business, Marketing, Economics, or a similar discipline. You should bring solid knowledge of online merchandising, user experience, and website optimization, along with strong analytical, commercial, and communication abilities. Success in this role also depends on your ability to collaborate across functions and adapt to changing market and industry trends. A background of 2+ years in e-commerce is preferred, ideally within fashion retail, and hands-on experience using e-commerce platforms and related tools is important.

Why Join H&M

H&M emphasizes inclusive hiring and welcomes applicants from diverse backgrounds, including differences in race, ethnicity, gender, age, religion, sexual orientation, and disability. The company is built on values that have supported its success for more than 75 years. Team members also gain access to Colleague Resource Groups for networking and community-building, and receive an employee discount at H&M and COS.

Additional Information

This role is classified as salaried and exempt. The compensation for this position is $78,400. The job summary lists the most important duties and qualifications, but the scope may extend beyond what is written here. Additional responsibilities may be assigned at the company’s discretion, and the pay range may change in the future. The final compensation offered may be higher or lower depending on the candidate’s background and qualifications.