Creative Director

Position Overview

We are seeking a Creative Director to spearhead the daily creative efforts for a burgeoning personal brand that sits at the crossroads of luxury real estate and menswear. This role commands ownership over content ideation, aesthetic strategy, and posting management across multiple interconnected brand profiles, ensuring consistent and daily content output.

You will collaborate closely with a Miami-based entrepreneur who is a retired pro athlete, real estate broker, and menswear founder.

Key Responsibilities

• Conceive and produce daily content primarily for Instagram and secondarily for TikTok.
• Create user-generated content including videography, photography, and editing on a daily basis.
• Direct creativity for three aligned accounts representing the personal brand, real estate enterprise, and lifestyle storytelling.
• Develop posting strategies with intelligent content repurposing across social platforms.
• Ensure a uniform brand voice and visual quality across all published content.
• Manage content catering simultaneously to a broad culture-oriented following and a select high-net-worth audience.
• Collaborate closely with the founder for guidance while autonomously handling day-to-day creative decisions.

Candidate Profile

• Keen aesthetic judgement and an intuitive grasp of engaging and elevating content.
• Experience architecting content frameworks (pillars, hooks, narrative arcs) rather than isolated posts.
• Expertise in luxury content creation characterized by understated confidence and authenticity.
• Proficiency in managing content for founder-driven personal brands, corporate credibility, and behind-the-scenes narratives.
• Highly self-motivated and proactive, bringing fresh ideas without waiting for directives.
• Preferred background in real estate, fashion, sports, or personal brands helmed by founders.

Standards and Philosophy

Every content piece must resonate with genuine substance beneath its luxury facade. Content perceived as mere showing off without foundation will not be approved. This discerning instinct is essential for fitting in with our brand ethos.