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About CNC Agency

CNC Agency, formerly known as Coffee 'n Clothes, is an experiential marketing firm that blends culture and connection to craft experiences, stories, and products that resonate deeply with people and boost brand growth. Prioritizing human-centered design, CNC integrates strategy, creativity, production, and culture to turn concepts into engaging experiences beyond algorithms.

Role Overview

The Group Creative Director leads the creative vision across a portfolio of client projects, focusing on exceptional craftsmanship in experiential marketing. This role requires a hands-on leader who actively contributes to daily creative work, mentoring teams, shaping concepts, and driving high-quality execution across all stages of development and final delivery.

Key Responsibilities

Steer creative vision for 4-10 concurrent experiential initiatives, ensuring strategic depth and design excellence.
Generate innovative experiential concepts, creative platforms, and narratives that meaningfully connect brands with their audiences.
Translate business goals, audience insights, and cultural trends into novel experiential opportunities.
Collaborate early with Strategy, Creative Directors, and Design Directors to set concept foundations and strategic direction.
Lead ideation sessions, workshops, and creative reviews to motivate multidisciplinary teams and uplift quality.
Maintain ongoing creative oversight throughout all development phases to preserve creative integrity.
Critique and guide creative outputs across presentations, environments, campaigns, content, copy, design systems, motion, and experiential executions.
Ensure every creative choice—from concept to minute details—contributes cohesively to a memorable, crafted experience.
Apply refined creative judgment to all aspects including typography, layout, color, storytelling, pacing, and design quality.
Develop compelling presentations and effectively communicate creative rationale to senior clients and stakeholders.
Uphold consistent creative standards across teams including full-time and freelance directors, designers, and copywriters.
Provide mentorship, feedback, and hands-on guidance to maintain day-to-day creative quality and problem-solving.
Engage actively to unblock teams and elevate projects regardless of development stage.
Act as a trusted creative partner to clients, aiding in shaping further opportunities via strategic insight and problem-solving.
Partner with Strategy, Production, and Account teams to balance creativity with practical constraints like budgets and timelines.
Identify creative opportunities and risks throughout the project's lifecycle.
Stay involved through production, fabrication, installation, and launch to guarantee final experiences match original creative vision.
Participate in post-project evaluations to capture insights and elevate agency creative standards continually.
Promote a collaborative culture based on curiosity, craftsmanship, experimentation, and creative growth.
Contribute to developing the agency’s creative culture, processes, talent nurturing, and standards of excellence.

Qualifications and Requirements

Minimum 15 years of creative leadership experience in experiential marketing, brand experience, environmental design, retail, or integrated agency settings.
Proven track record leading multidisciplinary teams on large-scale, intricate experiential projects.
Exceptional portfolio showcasing visionary concept development and superior executional skills.
Skilled at managing multiple simultaneous projects while maintaining deep involvement in daily creative progress.
Expertise in experiential design, art direction, environmental graphics, spatial storytelling, and immersive brand experiences.
Strong knowledge of experiential production, fabrication techniques, materials, and workflows.
Excellent presentation, storytelling, and communication skills, comfortable with executive-level client engagement.
Sharp creative judgment with meticulous attention to detail and dedication to design excellence.
Ability to balance creative ambition with pragmatic execution under tight agency deadlines.
Collaborative leadership approach with enthusiasm for mentoring multidisciplinary creative teams.
Curious and informed about culture, architecture, art, design, technology, hospitality, retail, entertainment, and brand engagement trends.
Commitment to producing outstanding, thoughtfully designed, memorable experiences.

Compensation and Inclusion

The salary for this position ranges from $210,000 to $250,000 annually, determined by factors such as experience, skills, location, and internal equity. The agency values diverse perspectives and is an equal opportunity employer, fostering an inclusive environment free from discrimination based on race, gender, sexual orientation, religion, disability, or any protected status.

Group Creative Director