Regional General Manager

Company Overview

SERENA LI is a fashion label that fuses conventional ready-to-wear styles with modern technical apparel, prioritizing performance and utility. The brand reinvents classic designs by integrating advanced materials and innovations, delivering stylish yet functional garments suited for contemporary lifestyles. Employees work collaboratively across design, operations, and commercial teams to launch inventive collections, valuing creativity, experimentation, and a progressive approach to apparel development.

Position Summary

The Regional General Manager role operates full-time and remotely, overseeing the business operations, sales outcomes, and brand representation within a specified geographic area. This leader is tasked with regional strategy development, revenue and profit goal setting, and ensuring these align with overall brand priorities. Daily duties encompass management of regional teams, leadership of retail and wholesale partnerships, market trend analysis, and enhancement of inventory and merchandising processes. Coordination with corporate leadership on marketing initiatives, product rollouts, and customer experience improvements is essential. Maintaining and cultivating key partner relations and ensuring consistent application of SERENA LI’s brand standards across the region are key responsibilities.

Qualifications

• Proven track record in managing regions or several locations, including sales supervision, operations oversight, and financial accountability.
• Strong leadership capability with experience managing, coaching, and inspiring geographically diverse teams.
• Expertise in strategic business planning, budgeting, forecasting, and making decisions based on data analysis.
• Background in the fashion, retail, or consumer goods sector with knowledge of merchandising, stock control, and top-tier customer service practices.
• Exceptional communication, negotiation, and partnership-building aptitude with both internal teams and external stakeholders.
• Comfortable with remote work settings, possessing excellent organization, time management skills, and proficiency with digital collaboration tools.
• Possession of a bachelor’s degree in Business, Management, Marketing, or related discipline; advanced studies are beneficial.
• Willingness and ability to travel within the region to engage with stores, partners, and team members as necessary.