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About Playlist and Mindbody

Playlist is dedicated to creating moments where people disconnect from screens to engage in movement, connection, exploration, and play. The platform supports intentional living through fitness, wellness, and related experiences, incorporating well-known brands such as Mindbody and ClassPass. Together, these platforms enable businesses and individuals to convert aspirations into real actions. At Mindbody, technology empowers wellness entrepreneurs to build thriving enterprises and deliver exceptional experiences through innovative solutions and curiosity-driven culture.

Role Overview

The Senior Copywriter will be a crucial member of the Creative and Marketing teams, responsible for translating overarching company strategies into captivating and consistent copy across all mediums. This hands-on position offers an opportunity to shape Playlist’s future by crafting messaging that represents the brand family in acquisition emails, advertisement copy, messaging systems, and more.

Key Responsibilities

Lead creative brainstorming sessions on assigned projects, encouraging collaboration and generating effective concepts and copy.
Write compelling copy for diverse channels including websites, emails, ad campaigns, social media (organic and paid), presentations, events, guides, and one-pagers.
Partner closely with executives, creative directors, designers, web developers, motion and video teams, and other copywriters to produce impactful written content that meets and often surpasses creative briefs.
Collaborate cross-functionally with project managers, product marketing managers, and other stakeholders to produce strategic project assets aligned with company objectives.
Develop and maintain brand copy guidelines and documentation, ensuring message consistency throughout the customer journey.
Grasp and clearly communicate complex software and digital technology concepts concisely.
Embrace a test-and-learn approach to optimize high-performing, result-oriented messaging across channels and audience segments.
Investigate utilization of emerging technologies like AI, Automated Experience Optimization (AEO), and evolving social platforms to advance business goals.
Perform additional related tasks as assigned.

Requirements

Between 5 to 10+ years of copywriting expertise, gained either within a company or a creative agency, including crafting content for a wide variety of platforms, audiences, and placements. Experience in software and social media writing is essential.
Strong attention to detail with expert knowledge of English grammar and proficiency in multiple styles and composition formats.
Capability to think abstractly, guide creative direction, justify strategy decisions, and create unique and persuasive copy.
Excellent leadership and client service skills paired with a solution-driven mindset and adaptability to refine content until goals are met.
Proven ability to manage various projects simultaneously, communicate timelines clearly, and re-prioritize tasks as needed.
Applicants must provide a portfolio showcasing previous work and complete a sample writing assignment during the interview process.

Compensation & Additional Information

The company strives to provide fair, motivating, and transparent salaries. Total pay is individualized considering skills, experience, certifications, and location. The estimated base salary for this role across the United States ranges from $75,225 to $100,300 annually. Additional compensation could include performance bonuses, benefits, and incentives.

Diversity & Inclusion

The organization values diversity highly and encourages individuals from varied backgrounds and experiences to apply. It is an equal opportunity employer that does not discriminate on the basis of race, religion, gender identity, age, disability, or other protected categories.

Communication Consent

By submitting an application, candidates consent to receive communications about their application and other roles via email, phone, or SMS, including through automated systems. Message and data rates may apply. Candidates may opt out at any time.

Note

This job description highlights key duties but is not exhaustive. Additional responsibilities may be assigned as necessary to support team and company goals.

Senior Copywriter