Avipsa Saha

About

Data-driven performance and digital marketing specialist with 4+ years of experience across paid media, SEO, content, and email marketing. Experienced in managing large ad budgets, improving CPA/CPL, and driving measurable growth through campaign optimization and analytics.

Experience

• Marketing Associate
  Simple Growth
  Jun 2024 – Feb 2026
• Social Media Specialist & Team Captain
  Wing Assistant
  Dec 2022 – May 2024
• Social Media Marketing Executive
  Cognus Technology
  May 2022 – Nov 2022
• Digital Marketing Executive
  White Warbler Communication
  Dec 2021 – May 2022

Education

• MBA
  Narsee Monjee Institute of Management Studies
  Marketing · Jan 2025 – Dec 2026
• BA
  Amity University of Rajasthan
  Journalism & Mass Communication · Jul 2018 – Apr 2021
• High School
  Kendriya Vidyalaya Cossipore
  Apr 2014 – Mar 2016

Skills

• Email Marketing
• Canva
• ChatGPT
• Copywriting
• WordPress
• Content Marketing
• LinkedIn Ads
• Google My Business
• Google Keyword Planner
• Marketing Automation
• Google Tag Manager
• Mailchimp
• Google Ads
• Hootsuite
• Meta Ads
• SEO
• Social Media Strategy
• Excel
• Landing Page Optimization
• Retargeting
• A/B Testing
• GA4
• Meta Pixel
• Ahrefs
• TikTok Ads
• Monday.com
• Lookalike Audiences
• Squarespace
• UTM Tracking
• Claude AI

Projects

• Haman Chahawala — Franchise Expansion
  Meta Lead Generation

  Ran Meta Lead Ads campaign with A/B testing to generate franchise inquiries, contributing to new branch launches in Goa and Mumbai.

• HipHop50 Live — 50th Anniversary
  Meta Ad Sales

  Scaled reach to 79M+ impressions via a $30K, 11-week full-funnel Meta Ads campaign around Yankee Stadium using Lookalike Audiences, driving awareness, engagement, and ticket conversions.

• Earn Your Leisure × Chase Freedom Rise — Foundation Forward
  YouTube Ads

  Managed an $18K YouTube Ads campaign over 3 weeks for a 4-episode branded series co-produced by Earn Your Leisure and Chase Freedom, driving views, watch hours, and audience retention across all episode releases.

🗣️ Languages

• English · Professional
• Hindi · Professional
• Bengali · Native