Category Development Manager

About Reckitt

Reckitt is behind some of the world’s most trusted names in hygiene, health, and nutrition. The company’s mission is to help create a cleaner, healthier world by making high-quality wellness and nourishment accessible to more people. Its global marketing organisation plays a central role in that mission by shaping brand growth, designing impactful consumer communication, and partnering closely with sales, R&D, and local teams to deliver strong market results.

About the Role

The Category Development Manager will lead category plans and turn market insights into actions that support business growth. The position calls for solid category management experience in FMCG or pharma, along with a strategic mindset focused on customer needs, market dynamics, and in-store execution.

Key Responsibilities

• Build and implement effective 4P plans using local success models and a strong understanding of shoppers, categories, and consumers to improve category performance.
• Work closely with Trade Marketing so that new product introductions and broader category plans stay aligned and best practices are shared.
• Adapt strategies and execution plans to match retailer priorities and support their commercial objectives.
• Negotiate practical, mutually beneficial outcomes with stakeholders and influence decision-makers to strengthen category presence and store execution.
• Take ideas from concept through to rollout in store, ensuring follow-through at every stage.
• Lead the range review process.
• Consider the wider impact of decisions and independent actions across other Reckitt teams and the broader business.
• Manage both short-term and long-term contractual tactics and strategies.
• Drive strong retailer relationships and push urgent, effective execution to achieve better store standards and retailer performance.
• Collaborate internally with National Account and Trade Marketing teams to ensure strategic priorities and practical tactics are delivered effectively.

Requirements

• Proven commercial judgement and a strong grasp of the customer management process.
• Ability to work through large amounts of complex information and translate it into clear, practical plans.
• Confidence communicating and operating effectively across all organisational levels.
• Strong working knowledge of syndicated data sources such as Nielsen, IRI, Spectra, panel data, and A&Us.
• Advanced skills in Excel, PowerPoint, Nitro or similar tools, plus basic familiarity with Spaceman or an equivalent system.
• Strong capability in influencing and negotiation.

What Success Looks Like

The role requires someone who can combine category thinking, commercial awareness, and data-led decision-making to improve retailer outcomes and drive category growth. Experience in FMCG or consumer health is especially relevant.

Benefits

• A workplace culture that values inclusion and supports employees through global Employee Resource Groups.
• Parental benefits to support employees at different stages of life.
• Employee Assistance Program access focused on mental health support.
• Life insurance for employees globally.
• Local-market benefits aligned to the country of employment.
• Global share plans that allow employees to save and participate in the company’s future success.
• Short-term incentives may be offered for eligible roles as recognition for strong performance.
• Pay-for-performance approach to rewards.

Equality and Fair Hiring

Reckitt encourages applications from people with different backgrounds and experiences. The company considers candidates for their potential as well as their experience and gives equal employment consideration regardless of age, disability or medical condition, colour, ethnicity, race, citizenship, national origin, religion or faith, pregnancy, family status and caring responsibilities, sexual orientation, sex, gender identity, gender expression, transgender identity, veteran status, size, or any other characteristic protected by law.