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About the Role

Join Greenlight, a leading family fintech company committed to empowering parents to raise financially savvy children. Serving over 6 million families, Greenlight offers an acclaimed banking app enabling parents to manage allowances, chores, flexible spending controls, and investment opportunities for kids and teens. Our mission is to help every child become financially healthy and happy.

We are seeking a mid-level Data Analyst II focused on Ecommerce to lead analytics efforts for Greenlight’s device business, including products like the Safe Family GPS tracker and Family Hub smart home display sold via Shopify and Amazon. This role involves end-to-end ownership of measurement frameworks, operational reporting, and providing actionable insights to influence marketing strategies and sales performance.

Primary Responsibilities

Design and maintain the comprehensive measurement framework for device sales across Shopify and Amazon platforms, defining KPIs and delivering current performance reports.
Analyze the complete sales funnel—from ad impressions through device purchases to subscription conversions—identifying impactful marketing drivers.
Evaluate paid advertising performance on Amazon Ads and Shopify channels, calculating metrics such as ROAS, CAC, and payback period, with recommendations for optimized budget allocation.
Investigate product page and storefront conversion dynamics on Shopify and Amazon, identifying areas of leakage and factors influencing uplift before stakeholders raise concerns.
Develop and manage dbt models to encapsulate devices business logic for scalable data reporting and self-service analytics.
Create and update Tableau dashboards providing stakeholders with real-time visibility into sales, channel performance, and subscription attach rates.
Leverage AI tools like Claude daily to enhance SQL efficiency, document findings, ensure quality, and accelerate analytical processes; promote AI-assisted analytics best practices within the team.
Collaborate closely with marketing teams to define analytical priorities, validate data integrity, and proactively resolve any data or reporting issues.

Required Qualifications

4-8 years experience in data or analytics roles, with solid exposure to ecommerce or retail marketing analytics.
Practical expertise with Shopify analytics and Amazon Seller Central or Amazon Ads data platforms, understanding their key metrics and data structure.
Strong proficiency in SQL with experience creating maintainable analytics logic; dbt expertise is highly desirable.
Fluent in using Python for data analysis, automation, and scripting, especially with pandas, with the ability to switch fluidly between SQL and Python as needed.
Experience using AI productivity tools for analytics work, capable of validating generated outputs effectively.
Deep understanding of attribution modeling in marketplace contexts, experimental design, and financial metrics such as LTV, CAC, and payback for hardware plus subscription business models.
Proactive, independent problem solver able to navigate ambiguity and lead initiatives without close supervision.
Skilled in translating complex business questions into structured analytical projects and effectively communicating results to senior leaders via visuals and narratives.

Preferred Experience

Hands-on with Amazon Clean Room for privacy-safe audience analytics and closed-loop attribution.
Familiarity with Amazon DSP or Amazon Marketing Cloud analytics tools.
Knowledge of Shopify analytics APIs or third-party reporting integrations.
Background working in businesses that combine hardware sales with recurring subscriptions, e.g., connected devices or smart home technologies.
Experience designing and executing incrementality, geo, or A/B testing in ecommerce.
Working knowledge of Snowflake or similar cloud data warehouses.
Mentoring junior data analysts or performing peer code reviews.

Work Benefits

Comprehensive medical, dental, vision insurance, and HSA contributions.
Paid life insurance, accidental death & dismemberment, and disability coverage.
401(k) plan with company matching.
Unlimited paid time off and paid company holidays including surprise bonus holidays.
Professional development budget and mental health support resources.
Access to 1:1 financial planning and fertility healthcare services.
Inclusive paid parental and caregiving leave, including support services during leave such as home cleaning and meals.
Flexible work-from-home options with both remote and on-site opportunities.
Office perks including fully stocked kitchens, catered lunches, and periodic social events.
Active employee resource groups fostering diversity and inclusion.

Additional Information

Greenlight offers competitive compensation with base salary ranges dependent on location and experience, plus discretionary bonuses, equity, and comprehensive benefits. Base salaries typically range from $100,000 to $130,000 annually depending on state. We maintain an inclusive, equal opportunity hiring process and provide accommodations as needed. We also indicate use of AI-assisted tools in recruitment for efficiency but final decisions are human-led.

Data Analyst II - Ecommerce