Graphic Designer

Overview

The Graphic Designer role involves shaping and delivering visually impactful creative content that enhances the Dallas Wings brand while increasing fan engagement, driving revenue goals, and supporting marketing efforts. This position is responsible for producing cohesive, brand-consistent designs utilized across multiple media channels including digital platforms, social networks, in-arena displays, printed materials, and partnership promotions. The designer plays a vital part in storytelling that resonates with fans, highlights players, and promotes community connections.

Key Responsibilities

• Design and conceptualize creative assets tailored for digital, social media, arena environments, printed collateral, and marketing campaigns.
• Create compelling visuals that emphasize players, narrative themes, special event nights, and overall fan experience consistent with brand identity.
• Develop design elements supporting ticket sales, sponsorship opportunities, merchandise, and promotional campaigns.
• Work collaboratively with teams such as Marketing, Social Media, Content, Partnerships, Community Relations, and Ticketing to deliver integrated creative campaigns.
• Produce major campaign materials for significant organizational communications including the season schedule announcements, drafts, playoffs, theme nights, and other key events.
• Ensure consistent application of brand guidelines, including typography, color schemes, and visual standards across all creative outputs.
• Prepare final production-ready files optimized for both digital and print formats, including in-arena graphics and promotional signage.
• Support the creation of branded sponsor materials and assist with marketing partnership deliverables.
• Remain aware of emerging trends in sports design and creative engagement strategies to continually elevate the team’s visual branding.
• Manage organization and archival procedures for creative assets, and provide real-time creative support during live games and events.

Game Day Responsibilities

• Rapidly generate and edit content suitable for immediate social media distribution during games.
• Be prepared for prolonged periods of standing, moving, and extended working hours during events.
• Attend all Dallas Wings home games and select community events, which may occur during evenings, weekends, or holidays.

Qualifications and Experience

• Bachelor’s degree in Graphic Design, Visual Communications, or a related discipline preferred.
• Two to four years of professional graphic design experience, ideally within sports or entertainment sectors.
• A professional portfolio demonstrating expertise in design, branding, and visual storytelling is required.
• Must be able to work onsite in community offices and arenas as needed and be available for home games and company events with flexible scheduling including nights, weekends, and holidays.

Desired Skills and Attributes

• Strong graphic design capabilities with an emphasis on modern sports aesthetics and storytelling through visuals.
• Proficient in Adobe Creative Suite applications: Photoshop, Illustrator, and InDesign.
• Expertise in typography, layout composition, and brand consistency.
• Ability to juggle multiple design projects within deadline-driven, fast-moving environments.
• Exceptional attention to detail and organizational skills.
• A cooperative approach, open to creative direction while contributing original concepts.
• Flexibility in work hours including evenings, weekends, and holidays to cover live events.
• A passion for sports, particularly women’s basketball, is highly preferred.

Physical and Other Requirements

• Capability to sit for extended periods working on computers, as well as walking and standing for long durations during events.
• Competence in operating design software and production equipment for sustained hours.
• Ability to lift weights up to 15 pounds.
• Good hearing, vision, reading, writing, concentration, comprehension, and clear verbal communication skills.
• Strong planning, organizational, analytical, decision-making, and problem-solving abilities while maintaining poise under stress and tight deadlines.

Equal Employment Opportunity

The company is committed to providing equal employment opportunities and considers all qualified applicants without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected classification.