Midweight Social Creative

About Fabric

Fabric is an unconventional social agency driven by culture, trends, and community engagement. Focused more on meaningful connections than mere reach, Fabric builds vibrant social ecosystems that nurture engaged audiences and execute impactful campaigns.

The Role

We are looking for a Midweight Creative to spearhead social-first content ideation and production. This role involves crafting innovative, attention-grabbing content that resonates on platforms like TikTok and Instagram. Responsibilities include generating fresh ideas, executing compelling videos, managing engagement, and collaborating cross-functionally. The position is embedded within the Creative team and reports to a Creative Lead.

Key Responsibilities

• Conceive original and culturally significant content ideas for ongoing and campaign projects.
• Create and deliver dynamic content across TikTok, Instagram, and Meta platforms.
• Handle filming, editing, and publishing while adhering to platform-specific best practices.
• Present creative concepts confidently to clients, crafting clear and persuasive narratives.
• Support new business pitches with innovative content strategies and ideas.
• Perform on-camera roles, demonstrating authenticity and personality in content.
• Identify opportunities for influencer partnerships and creator-driven storytelling.
• Keep abreast of trends, memes, and cultural discussions to inform content strategy.
• Respond quickly and strategically to cultural shifts with brand-appropriate messaging.
• Maintain comprehensive understanding of evolving platform algorithms and advise stakeholders on their impact.
• Collaborate on content planning to maintain consistent, high-quality output aligned with brand voice and guidelines.
• Analyze data insights to optimize content strategies by identifying what to stop, start, or scale.

Skills & Experience

• Between 1 and 3 years in a social media or content creation role within agencies or in-house teams.
• Proven ability to generate unique and compelling creative concepts.
• Competent in filming and editing social content tailored to platform nuances.
• Confident in client presentations and communication.
• Expert knowledge of TikTok, Instagram, and Meta platforms, including trends and best practices.
• Strong passion for online culture and social media vernacular.
• Experience managing multiple projects in high-paced, collaborative environments.
• Excellent organization skills and meticulous attention to detail.
• Bonus: Experience with influencer and creator content ideation or briefing.

What We Offer

• Freedom to creatively influence impactful social campaigns.
• Engagement with brands that embrace progressive social marketing.
• A collaborative culture that promotes creativity and high-quality work.
• Clear career advancement routes within Creative and Community sectors.
• Competitive remuneration along with benefits.

Eligibility

Open to candidates with relevant social media experience eager to innovate in social marketing.