Analyst, Offer Management & Optimization

About WestJet

Since its inception in 1996 with a small fleet and employee base, WestJet has become one of Canada's most admired airlines. By pioneering affordable air travel, it has significantly expanded the market and grown to more than 15,000 employees supporting nearly 200 aircraft and connecting over 100 destinations worldwide. The company prioritizes safety, inclusivity, and a collaborative culture.

Role Overview

The Analyst for Offer Management & Optimization will be instrumental in implementing WestJet's Offer Management strategies via data-driven approaches. This role focuses on optimizing fare pricing, creating dynamic bundles, and utilizing large datasets for testing and deploying innovative retailing tactics.

Key Responsibilities

• Drive the implementation and refinement of Offer Management functions including fare and ancillary price optimization, dynamic bundle creation, offer decisioning, and commercial experimentation.
• Collaborate closely with Pricing, Revenue Management, Digital, Distribution, and external partners to ensure seamless execution of pricing strategies.
• Handle daily technical workflows with internal teams and external vendors, using tools like Postman to verify API requests, troubleshoot integrations, and maintain smooth offer delivery.
• Engage cross-functional stakeholders such as Commercial Technology, Finance, and Contact Centre for requirement gathering, testing coordination, change management, and deployment readiness.
• Monitor key product metrics such as revenue uplift, conversion rates, ancillary attachment, bundle performance, pricing effectiveness, and customer adoption.
• Develop reports, dashboards, and provide actionable insights to leadership to inform business decisions.

Qualifications

• Bachelor’s degree in Business, Commerce, Economics, Engineering, Computer Science, or a related field.
• At least 2 to 4 years of experience in data analytics, airline commercial strategy, pricing, revenue management, product management, or distribution.
• Proven track record supporting complex technology or commercial transformation projects.
• Ability to work collaboratively with various internal teams and external vendors.
• Strong understanding of airline pricing and revenue management principles.
• Familiarity with Offer Management and Pricing Optimization methodologies.
• Knowledge of airline retailing and distribution channels.
• Solid commercial and analytical skills with proficiency in large dataset analysis.
• Experience using SQL to query cloud-based relational databases such as Snowflake, and visualization tools like Tableau or PowerBI.
• Experience or familiarity with API validation and testing tools such as Postman is an advantage.

Additional Information

This role requires in-person collaboration up to five days per week; however, this may adjust according to business needs.

Benefits

• A collaborative and enjoyable workplace culture centered on teamwork and success.
• Travel privileges extended to the employee and their family from the start date.
• Flexible savings and benefits programs tailored to individual needs.

Commitment to Safety and Inclusion

WestJet holds safety and security as core values, expecting team members to maintain safe practices. Certain positions may require passing pre-employment alcohol and drug tests. The company values diversity, equity, and accessibility and encourages applications from all qualified candidates, offering accommodations as needed.