Associate Manager, Digital Commerce Operations

About e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. is dedicated to offering clean, cruelty-free beauty products at affordable prices. Since its inception in 2004, the flagship brand e.l.f. Cosmetics has seen remarkable growth, with an expanding portfolio including e.l.f. SKIN, Well People, Naturium, and rhode skin — a brand developed by Hailey Rhode Bieber offering high-performance skincare suitable for diverse skin types. The company achieved $1.6 billion in net sales in fiscal year 2026 and has experienced 29 consecutive quarters of sales growth. It ranks as the second largest mass cosmetics brand in the US and is the fastest-growing among the top five. e.l.f. Beauty fosters a unique culture with competitive compensation packages, bonus opportunities (over 200% of target for seven years), equity offerings, flexible time off, mid-week half-day Fridays, and a hybrid work model consisting of three days in-office and two days remote.

Position Overview

The Associate Manager, Digital Commerce Operations, functions as a crucial operational leader supporting e.l.f.'s Connected Commerce strategy. This role ensures the seamless execution of product launches, promotions, and campaigns across digital channels including the official website, mobile app, and social commerce platforms like TikTok Shop. The role demands coordination across various departments to guarantee operational readiness and exceptional customer experiences.

Core Responsibilities

• Lead and oversee digital commerce launches ensuring accurate configuration of inventory, pricing, promotions, and content across platforms.
• Collaborate with Brand, Supply Chain, Master Data, Development, and Customer Service teams to manage launch schedules and dependencies.
• Maintain operational preparedness for varying demand, viral promotions, and growth initiatives.
• Conduct launch readiness assessments including validation and smoke testing to ensure flawless customer interactions.
• Manage launch calendars, create project trackers, and streamline communication to keep teams aligned.
• Track and enhance key performance indicators such as order throughput, fulfillment timelines, accuracy, and shipping performance.
• Administer setup and updates for product offerings, collections, and promotional campaigns using Shopify and other digital commerce tools.
• Test promotional campaigns to confirm proper implementation and smooth customer experience.
• Oversee product data accuracy including pricing, inventory availability, and promotional details.
• Partner with Demand Planning, Supply Chain, and Operations to monitor inventory health, manage launch allocations, and ensure replenishment aligns with business needs.
• Provide forecast data to fulfillment and distribution partners in anticipation of major events.
• Develop and maintain governance processes, operational playbooks, and checklists to support repeatable and scalable operations.
• Maintain comprehensive tracking systems for launches, promotions, campaigns, and ongoing digital initiatives.
• Identify process improvements to boost efficiency and accuracy in digital commerce operations.
• Coordinate with Customer Service on operational issues affecting customer experience and support troubleshooting efforts.
• Manage development tickets, bug reports, and support QA testing for digital commerce platforms.
• Support marketing and social commerce campaign execution including sample allocation and inventory readiness.
• Lead and mentor digital commerce coordinators and seasonal interns.

Qualifications

• 3 to 5 years of experience in digital commerce, e-commerce operations, merchandising, or project management.
• Hands-on experience with Shopify Plus required; familiarity with TikTok Shop is advantageous.
• Comprehensive knowledge of product launches, promotional processes, inventory management, and operational workflow.
• Advanced proficiency in Excel along with experience using Power BI or similar reporting tools preferred.
• Excellent organizational, communication and multi-tasking abilities.
• Strong analytical and problem-solving skills with keen attention to detail under fast-paced conditions.
• Proven ability to collaborate cross-functionally with diverse teams.
• Experience in beauty, consumer product retail, or direct-to-consumer businesses is preferred.

Compensation and Benefits

Compensation for this position encompasses base salary, an annual performance-based bonus with opportunities up to 200% of target, and equity options. The total rewards package also includes comprehensive medical, dental, and vision insurance, a retirement savings plan, gender-neutral parental leave, and unlimited paid time off. Salary offers depend on location, experience, skills, and qualifications. Compensation details are subject to change at the company's discretion.

Additional Information

This job description provides an overview of primary job duties and is not exhaustive of all responsibilities, which may evolve with business needs. e.l.f. Beauty values privacy and may use AI tools to assist recruitment processes without replacing human decision-making. All final hiring decisions are made by people. For details on data privacy, direct queries to the company.