Digital Account Executive

About Cheil Singapore

Founded in 1973 and headquartered in Seoul, South Korea, Cheil Worldwide ranks among the world's premier integrated marketing communications networks. The company operates with over 7,200 employees across more than 54 offices in 46 countries.

Role Overview

We are seeking a Digital Account Executive to support our client in establishing and managing an efficient shared-service web operations model across countries such as Singapore, Malaysia, Thailand, and Australia. This arrangement aims to enhance content quality, consistency, and digital marketing capabilities throughout all offices in the APAC region.

Key Service Areas

• Centralized content production and publishing
• Search Engine Optimization (SEO)

Core Responsibilities

• Assist the client in managing operations to attract higher quality website traffic and enhance the on-site user experience, ultimately boosting e-shop conversions through improved content publishing and SEO practices.
• Oversee content publishing processes including understanding the global workflow from asset sourcing to web production.
• Ensure website content adheres to governance guidelines and maintain high standards of quality and accuracy through regular audits.
• Track and manage monthly product publishing rates, analyze performance data, and compile reports.
• Act as the primary point of contact between the client and internal teams, addressing inquiries, concerns, and escalations promptly and professionally.
• Develop and nurture strong, long-lasting relationships with the assigned client accounts by understanding their objectives, needs, and expectations.
• Conduct quality assurance and coordination for RHQ-led monthly SEO reports.
• Coordinate the implementation of SEO strategies between RHQ, shared service offices, and the client.
• Manage the localization of SEO copy.
• Provide post-execution insights and performance reporting to the client.

Requirements

• Proven experience working in multi-stakeholder environments and using various tools governed by global guidelines.
• Familiarity with Content Management Systems such as AEM and WordPress.
• Experience with managing product listings on e-commerce platforms, including buying configurations.
• Proficient in project management tools like Jira and Trello.
• Strong communication skills to handle stakeholder engagement, manage deliverables, and meet project timelines.
• Basic understanding of web languages including HTML, CSS, and JavaScript, as well as website auditing tools such as Screaming Frog and Google Webmaster Tools.
• Knowledge of Google's search engine algorithms affecting ranking results.
• Familiarity with keyword research and SEO analytics tools including Keyword Planner, SEMrush, and Google Search Console.