Digital Marketing Manager

About Rixos Premium Qetaifan Island North

Rixos Premium Qetaifan Island North presents a luxurious island escape offering a broad array of entertainment and leisure options. This unique destination features a waterpark, private beach, retail outlets, a beach club, and varied dining experiences, making it a premier multi-inclusive resort.

Job Role Overview

The Digital Marketing Manager will spearhead the development and execution of digital marketing strategies, e-commerce activities, and online customer engagement for Rixos Premium Qetaifan Island North and its associated venues, including Meryal Waterpark, Azure Beach Doha, and various F&B and wellness outlets. Reporting to the Cluster Director of Marketing & Communications, the position focuses on driving direct revenue growth, boosting digital customer acquisition, enhancing engagement, and achieving measurable business outcomes through digital channels.

Key Responsibilities

• Design and manage comprehensive paid media campaigns across platforms such as Google Ads, Meta, TikTok, and Snapchat, overseeing budget allocation and strategy execution.
• Coordinate management of OTA-adjacent marketing channels like TripAdvisor, Booking.com, and Expedia alongside relevant teams.
• Continuously optimize campaigns through structured testing including A/B and incrementality experiments on creatives and landing pages.
• Track and report core KPIs such as ROAS, CPA, CPC, CTR, revenue contribution, conversion rates, ticket yield, membership acquisition cost, and direct booking ratios.
• Oversee agency and media partnerships, managing briefs, scopes of work, and performance evaluations.
• Maintain ownership of website content and CMS publishing for all brand websites, ensuring alignment with brand identity and commercial aims.
• Manage timely content updates such as pages, offers, event details, menus, and operational information across online assets.
• Collaborate with external agencies and IT teams for technical website operations, releases, and troubleshooting.
• Lead CRM and lifecycle marketing including segmentation, campaign planning, automation, and database health management complying with data protection regulations.
• Develop and implement email marketing campaigns covering pre-arrival, in-stay, post-stay, win-back, and promotional messages for various service lines.
• Increase first-party data collection through diverse on-property digital touchpoints, and leverage this data for targeted marketing efforts.
• Formulate digital strategies for food and beverage outlets, waterpark ticketing, retail promotion, wellness memberships, and the beach club entertainment offerings with corresponding campaigns and content development.
• Lead and mentor the digital marketing team, establish objectives, and ensure high-quality execution across all initiatives.
• Engage cross-functionally with departments such as Revenue Management, Reservations, F&B, Spa, Waterpark Operations, Retail, and Guest Relations to align marketing efforts.
• Manage external creative and technology partners, ensuring commercial targets are met and brand standards consistently upheld.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 3-4 years of experience as a Digital Marketing Manager or similar role, preferably in hospitality or related industries.
• Proficient knowledge of digital marketing strategies, best practices, and toolsets.
• Practical expertise with SEO, Google Ads, Facebook Business Manager, email marketing platforms, and CMS tools such as WordPress.
• Strong analytical capabilities with experience utilizing marketing reporting dashboards and tools.
• Creative problem-solver with superior communication and leadership skills.
• Ability to handle multiple projects concurrently and work autonomously.
• Relevant digital marketing certifications are advantageous.