eCommerce Coordinator

About the Role

Join Flo & Frankie’s Digital Marketing team as an eCommerce Coordinator based at our Parnell Head Office in Auckland. This position offers true ownership of key digital channels and a chance to influence how we engage with customers across New Zealand and Australia. You'll harness data-driven insights, explore customer shopping behaviors online, and leverage AI tools to enhance efficiency.

Key Responsibilities

• Manage the full Klaviyo platform lifecycle including campaigns, segmentation, automations, flows, and reporting to increase retention and customer lifetime value in NZ and AU.
• Collaborate with our agency partner to support and eventually take full ownership of paid channels such as Google Ads.
• Ensure accuracy and alignment of Google Merchant Centre, product feeds, and website content with business objectives.
• Enhance SEO and AI-driven search visibility to boost brand discoverability across different search engines and AI platforms.
• Analyze performance metrics using GA4, Klaviyo, Profit Peak, and AI tools to translate findings into actionable improvements.
• Track customer patterns, competitor movements, and industry trends to continuously improve digital experience.
• Work closely with Customer Care teams to identify and resolve online customer pain points improving the website journey.
• Assist in executing the eCommerce calendar including campaigns, promotional events, product launches, and key trading moments.
• Adopt a test-and-learn approach to consistently refine conversion rates, engagement, and overall customer experience.

Candidate Profile

• A minimum of 2 years’ experience in eCommerce, CRM, digital marketing, on either the agency or brand side.
• Practical hands-on skills with Klaviyo or similar CRM tools including managing campaigns, customer segmentation, and automations.
• Well-versed in eCommerce fundamentals, customer journey mapping, and relevant performance indicators.
• Confident data analyst capable of converting data insights into strategic recommendations.
• Proficient in utilizing AI tools effectively to enhance productivity.
• Experience working collaboratively with agencies and cross-functional teams.
• Excellent organizational skills with the ability to manage several priorities under tight deadlines.
• Proactive, quick learner with a strong sense of ownership and problem-solving capabilities.
• Curiosity-driven with a strong inclination towards experimentation and continuous learning.
• Relevant qualifications are advantageous but solid practical experience is key.

About Flo & Frankie

Flo & Frankie is a well-regarded, family-owned New Zealand company celebrated for a thoughtfully curated product line and personalized customer service. We place people and sustainability at the core of our operations, supporting significant local and global causes through our Flo Gives Back initiatives.

Our workplace culture fosters creativity, inclusivity, and meaningful contribution. We are committed to offering memorable shopping experiences both in-store and online.

Benefits and Perks

• Competitive salary package exceeding market standards along with substantial staff discounts.
• Be part of an enthusiastic, genuine, and supportive team aligned with our core brand principles.
• Access to continuous training and career development opportunities within an agile fashion retail environment.
• Availability of free, confidential Employee Assistance Program (EAP) to support your well-being.
• A vibrant culture that promotes creativity, values innovative ideas, and celebrates achievements collectively.