Financial Analyst

Overview

Torus Talent is looking for a Financial Analyst to join a rapidly expanding Vancouver-based client specializing in e-commerce, retail, or consumer products. This position collaborates closely with teams in Finance, Marketing, Sales, and Operations to enhance financial transparency, assess business performance, and offer data-driven recommendations aimed at fostering profitable growth.

Key Responsibilities

• Assist in the annual budgeting, rolling forecasts, cash flow estimations, and long-range financial planning.
• Construct financial models to assess strategic initiatives, pricing strategies, investment options, and various business cases.
• Review revenue, gross margin, operating costs, profitability, and cash flow to compare actuals against budgets and forecasts.
• Detect trends, financial risks, performance shortfalls, and identify improvement areas.
• Develop monthly management reporting packages, including KPI scorecards, dashboards, and executive financial summaries.
• Advise on profitability improvements, resource distribution, and operational efficiencies.
• Support business planning using sensitivity analyses, scenario modeling, and financial business cases.
• Work alongside the Marketing team to evaluate campaign spending, effectiveness, and alignment with financial goals.
• Assess return on marketing investments covering paid media, customer acquisition, retention, and promotional channels.
• Track and report critical commercial and marketing metrics such as customer acquisition cost, customer lifetime value, return on marketing investment, contribution margin, customer retention and churn, cohort performance, campaign attribution, media mix effectiveness, and A/B testing outcomes.
• Analyze customer purchase behaviors, acquisition trends, repeat purchase frequency, and retention patterns.
• Evaluate the financial impact of promotions, pricing adjustments, product launches, and channel-specific efforts.
• Assess performance across platforms including Shopify, Amazon, subscription, and other direct-to-consumer channels.
• Provide financial insights aiding marketing strategy, budget distribution, and revenue growth planning.
• Combine data from financial, operational, customer, and marketing sources to build comprehensive analyses.
• Create and maintain dashboards, management reports, and KPI scorecards leveraging Polar Analytics and other BI tools.
• Effectively communicate findings and suggestions to senior management in a commercially relevant manner.
• Support cross-functional projects with financial modeling, performance assessments, and business case development.
• Identify opportunities to enhance data quality, reporting consistency, and timely access to business intelligence.
• Utilize tools like NetSuite, Polar Analytics, Excel, Shopify, and Amazon reporting platforms to enhance analysis and reporting capabilities.
• Participate in the development and rollout of new dashboards, reporting mechanisms, and analytical processes.
• Automate recurring reports, reducing dependence on manual data processing.
• Ensure integrity, accuracy, and consistency of financial and operational data across reporting systems.
• Recommend enhancements to analytical tools, workflows, controls, and reporting procedures.
• Assist in month-end and year-end financial reporting through analytical reviews, account reconciliations, and supporting schedules.
• Investigate unusual financial variances, trends, or discrepancies.
• Support audit requests and preparation of financial documentation.
• Ensure all analysis and reporting comply with company policies, internal controls, and accounting standards.
• Undertake additional financial analysis, reporting, and special projects as priorities evolve.

Preferred Experience

• Background in financial planning and analysis within e-commerce, retail, consumer products, or subscription businesses.
• Proficient in budgeting, forecasting, variance analysis, and financial modeling.
• Knowledge of marketing analytics, customer acquisition economics, and digital channel performance measurement.
• Experience evaluating Shopify, Amazon, subscription, or other online sales platforms.
• Familiarity with key metrics such as customer acquisition cost (CAC), lifetime value (LTV), return on marketing investment (ROMI), contribution margin, retention, churn, and cohort analysis.
• Skilled in developing management dashboards and KPIs using BI tools like Polar Analytics, Power BI, or Tableau.
• Strong Excel expertise and experience handling large datasets from diverse sources.
• Experience with ERP systems, preferably NetSuite.
• Ability to clearly communicate financial and operational insights to non-finance audiences.
• Previous work in a fast-paced or rapidly scaling organization.
• Strong analytical mindset combined with commercial awareness and a hands-on approach to problem-solving.