General Manager - Europe

Company Overview

ANTA Sports, a global leader in sportswear founded in 1991, includes brands like ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN. As the main shareholder of Amer Sports, the company offers a broad portfolio spanning performance, fashion, and outdoor sports segments.

Role Summary

The General Manager for Europe will oversee the regional business operations, taking ownership of profit and loss. This leadership role is responsible for driving sales growth, profitability, and market expansion across retail, wholesale, and digital platforms. The role includes developing strategic plans, managing daily operations, and ensuring compliance with EU regulations to foster sustainable long-term growth.

Key Responsibilities

• Achieve annual business targets set by headquarters, including sales, margins, profitability, and inventory management.
• Formulate and implement strategic initiatives to maintain healthy business operations and high ROI.
• Oversee daily operational management and cultivate a culture aligned with company objectives.
• Promote business growth across retail, wholesale, and online channels.
• Develop, refine, and maintain functional infrastructures in Marketing, Merchandising, Sales, Finance, HR, and IT.
• Ensure alignment of business goals with internal teams and external partners through effective communication.
• Perform business forecasting, data analysis, and generate operational reports for regional and HQ review.
• Lead, empower, and motivate department heads to meet their objectives.
• Review operational and financial performance for continuous improvement.
• Manage budget control and full P&L accountability.
• Provide market trend and competitive intelligence insights to the regional team.
• Facilitate seamless communication between local departments and regional management.
• Undertake additional duties as assigned by senior management.

Candidate Profile

• Strong leadership, interpersonal, and analytical skills with decisive judgment.
• Ability to establish vision, align stakeholders, and prioritize effectively.
• Proficient in strategic and business planning along with creative problem-solving skills.
• Genuine passion for sports is essential.
• Bachelor’s degree in business, management, or related discipline; MBA preferred.
• 8-10 years in senior leadership roles with at least 5 years in retail sector management.
• Proven success in managing full P&L and delivering significant business results.
• Mandarin communication skills are advantageous for interacting with China headquarters.

Additional Information

The position involves frequent travel throughout Europe to support market operations and growth, with occasional trips to global headquarters. In line with EU Pay Transparency Directive, the salary band ranges from €150,000 to €200,000 yearly, with compensation based on objective, non-discriminatory criteria. ANTA Sports promotes equal opportunity employment respecting all protected characteristics under EU and local laws.