Head Performance Marketing

Overview

Join Uberlife Consulting's client, a forward-thinking organization, as the Head of Performance Marketing based in Gurugram, India. This role involves spearheading digital growth efforts across channels such as Google Ads, Meta Ads, SEO, and affiliate partners with the goal of driving profitable customer acquisition and maximizing marketing return on investment.

Key Responsibilities

• Oversee end-to-end performance marketing campaigns across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads, and SEO initiatives.
• Manage customer acquisition strategies that align with target ROAS, CAC, and contribution margin objectives.
• Continuously optimize campaign architectures including audience segmentation, bidding tactics, creatives, and landing page effectiveness.
• Collaborate closely with Creative, Brand, CRM, Merchandising, and Technical teams to enhance conversion rates throughout the sales funnel.
• Develop and implement comprehensive SEO strategies encompassing technical SEO, content planning, keyword research, and organic traffic enhancement.
• Utilize analytics tools such as GA4 and attribution platforms to analyze campaign performance and derive actionable business insights.
• Lead structured experimentation via A/B testing targeting ads, audience segments, landing pages, and promotional offers.
• Manage and maintain effective relationships with agencies and freelancers ensuring high execution standards.
• Keep informed on platform updates, AI-driven advertising capabilities, and emerging growth prospects in digital marketing.

Required Experience and Skills

• Minimum 4 to 7 years of direct experience managing substantial D2C performance marketing budgets across Google and Meta platforms.
• Strong analytical capabilities with a history of driving profitable business growth within fast-paced data-driven environments.
• Ability to identify growth prospects, independently solve problems, and influence business decisions with data insights.
• Balanced expertise across campaign strategy and growth planning (25%), execution and optimization (45%), analytics and reporting (15%), SEO strategy and delivery (10%), and cross-functional coordination (5%).

Desired Personal Attributes

• Highly ownership-driven, action-oriented, and curious with a strong appetite to learn.
• Comfortable making data-informed decisions and delivering results quickly.
• Proactive mindset combined with calmness under pressure and excellent collaboration skills across departments.

Additional Information

The team culture emphasizes high accountability and ownership, requiring members to operate with initiative and collaboration in a dynamic setting.

Eligibility

Applicants must hold at least a graduate degree to be considered.