Lead Digital Strategist

About Word Of Mouth

Word Of Mouth is an independent, full-service creative agency located in Perth, Western Australia. We specialize in Creative services, Web development, Social Media, Digital Marketing, and Artificial Intelligence. Our close-knit team of twelve professionals is passionate about delivering high-quality work and fosters a culture driven by strategy, precision, and growth values.

Role Overview

We are seeking a Lead Digital Strategist to take charge of the strategic vision for our clients’ digital marketing initiatives. This senior leadership role involves hands-on management, where you will collaborate directly with clients to comprehend their business goals and create actionable strategies that achieve measurable growth metrics.

You will leverage data analytics and platform expertise to formulate and guide client strategies and lead the execution teams across paid advertising, organic growth, and content development efforts. Advancement opportunities exist, with the potential to evolve into a client lead role responsible for overall strategy, results, and high-level client relationships.

Key Responsibilities

• Drive digital marketing strategies across platforms including Meta, Google, SEO, and TikTok for multiple client accounts.
• Serve as the primary strategic liaison for major clients, translating business objectives into coherent digital marketing roadmaps and channel plans.
• Manage comprehensive paid campaign strategies covering budget distribution, audience targeting, optimization, and reporting.
• Establish and maintain measurement frameworks using GA4 and Google Tag Manager, employing analytics to refine strategies.
• Deliver monthly performance reports coupled with strategic recommendations directly to clients.
• Guide creative direction encompassing ad visuals, organic social media, blog and website content, ensuring consistent messaging across all channels.
• Design and implement organic social media strategies for Facebook, Instagram, TikTok, and LinkedIn.
• Stay informed of platform updates and algorithm changes, adapting client strategies proactively.
• Oversee client website strategies within WordPress and Shopify environments.
• Mentor junior strategists and specialists to enhance their strategic thinking and client management skills.

Candidate Requirements

• Demonstrated experience in senior digital strategy roles within an agency setting is preferred.
• Advanced hands-on expertise with Google Analytics 4 (GA4) and Google Tag Manager, capable of independently creating and troubleshooting tracking setups.
• Proficient use of Google Ads and Meta Ads platforms is essential.
• Comprehensive understanding of SEO principles and content strategy development.
• Strong analytical capabilities to convert data insights into precise client guidance.
• Excellent copywriting skills across diverse content formats and brand tones.
• Experience managing relationships with senior clients, prepared to advance to client leadership responsibilities.
• Proactive leadership mindset that sets strategic direction and maintains momentum without supervision.
• Prior experience mentoring marketing professionals is highly advantageous.

Benefits & Work Environment

• Convenient central-south Perth location with complimentary onsite parking.
• Opportunities for growth through continual mentoring and professional development.
• A supportive, collaborative culture encouraging idea sharing and incorporating 'Work From Home' Wednesdays.
• Employee perks including access to a well-stocked kitchen.
• An agency culture prioritizing employee wellbeing, voice, and professional growth alongside performance.

Additional Information

This role is ideal for experienced, senior digital strategists eager to lead within an agency environment that values meaningful work and authentic collaboration.