Manager - eCommerce Marketing

About Colgate-Palmolive

Colgate-Palmolive is a global leader in consumer products, operating in more than 200 countries. We specialize in sectors such as Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our well-known brands are trusted in households worldwide, making us a prominent name in everyday life. We foster a culture grounded in values like Caring, Inclusion, and Courage, nurturing innovation and collective growth to create a healthier future for individuals, pets, and the planet.

Role Purpose

This role is responsible for leading the marketing strategies for key eCommerce accounts, strengthening Colgate and Palmolive’s presence on digital commerce platforms by strategically influencing shopper journeys through targeted marketing interventions.

Key Responsibilities

• Develop tailored media strategies across platforms focusing on performance, content, and account ownership.
• Manage all media spends including Search, Merchandising, and Display advertising for the assigned brands and platforms.
• Implement effective media ROI and RoAS metrics aligned with category and account objectives.
• Drive continuous experimentation and learning to optimize media investments and marketing outcomes.
• Enhance platform business growth by optimizing budget allocations and media mix, particularly for launching new products and priority brands.
• Implement innovative and engaging A+ content such as product images, descriptions, titles, reviews, and ratings to maximize shopper conversion rates.
• Create comprehensive playbooks for product launches and key events, combining performance and content marketing tactics tailored to each account.
• Collaborate closely with Key Account Managers (KAMs) to own and grow the platform business and participate actively in Joint Business Planning processes while monitoring key performance indicators.
• Establish and maintain strong partnerships with platform stakeholders to explore new growth avenues for the brands.
• Coordinate with internal teams including Brand, Finance, and Supply Chain to ensure seamless business operations and campaign execution.
• Stay current with eCommerce trends, digital tools, platform updates, and emerging technologies to maintain a competitive edge.

Expected Outcomes

• Deliver leading growth rates within the industry for assigned brands.
• Expand the Oral Care category by increasing market penetration via digital channels.
• Continually optimize spending to achieve strong, sustainable ROI and RoAS results.
• Maintain a shopper-centric approach to align marketing efforts with evolving consumer preferences.
• Adapt strategies dynamically based on ongoing learnings and shopper behavior insights.

Ideal Candidate Profile

The preferred candidate will have between four to six years of experience in FMCG or eCommerce sectors, with a background in performance marketing, digital shelf management, and collaboration with KAMs on Joint Business Planning to drive measurable commercial success.

Additional Information

This position offers domestic relocation assistance. We are committed to an inclusive workplace where all individuals feel respected and empowered regardless of background or identity. Colgate-Palmolive is an equal opportunity employer, dedicated to providing reasonable accommodations throughout the recruitment process.