Manager - Media Planning

About the Role

Lead the design, implementation, and execution of media and PR strategies for Carlsberg India Limited (CIL). This position entails coordinating across various teams and agencies to create and deliver the most effective media and PR plans.

Key Responsibilities

• Plan, strategize, and execute media buying in collaboration with media agencies.
• Create annual operating plans (AOPs) aligned with business goals alongside media agencies.
• Oversee campaign execution and continuous optimization with agency partners.
• Manage billing processes and payments related to media activities.
• Conduct regular work-in-progress check-ins with agencies and brand teams.
• Organize media briefings for internal and external stakeholders.
• Set up, monitor, and report on traditional and digital brand lift studies.
• Coordinate quarterly media reviews with agencies.
• Manage influencer marketing plans and their execution with the media agency.
• Explore and drive adoption of innovative media options, including AI-based solutions.
• Develop and implement Offline-to-Online (O2O) strategies for markets allowed to sell beer online.
• Ensure full campaign execution aligned with predefined KPIs and objectives.
• Promote media innovation by enhancing targeting, implementing new tracking and optimization technologies, and using new marketing technologies to improve consumer and shopper engagement without compromising reach.
• Collaborate with brand teams on media, digital, PR, and eCommerce strategies, including traditional and digital media, content, data, and analytics.
• Conduct media and digital reviews and forward planning sessions with agencies.
• Support platform upgrades and share best practices.
• Provide comprehensive social media solutions and manage social media activities.
• Plan and buy social Key Opinion Leader (KOL) campaigns focused on appropriate PR platforms.
• Share successes, learnings, and case studies with the broader commercial team.
• Work with media leads to unify media and advertising tracking methodologies.
• Collaborate with iProspect and the PR agency to develop competitive spend calculations, media landscape analysis, and tracking methodologies for data-driven reviews including digital media.
• Partner with insights teams to analyze media topics such as competitive assessments and online video performance for continuous performance reviews.
• Develop and lead public relations initiatives, creating themes to increase engagement.
• Monitor real-time brand conversations and alert brands and creative agencies to influential mentions requiring responses.
• Manage crisis responses in coordination with corporate affairs as needed.

Qualifications and Skills

• MBA or equivalent postgraduate diploma in business management with a specialization in marketing is preferred.
• 7 to 10 years of experience across agency and client-side roles with deep understanding of media industry, platforms, and hands-on experience in planning, buying, and optimizing media campaigns, focusing especially on FMCG sector impact platforms.
• Proven track record in managing ad campaigns for both traditional and digital media.
• Comprehensive knowledge of various media platforms and dashboard operations.
• Strong grasp of media formats, analytics tools, and audience targeting techniques.
• Experience collaborating with cross-functional teams and strong influencing abilities.
• Excellent organizational skills with effective time management, able to prioritize and handle multiple tasks in a dynamic environment.
• Attention to detail and a proactive mindset.
• Ability to build and maintain strong relationships with internal teams and external partners.
• Preferred: Advanced strategic understanding of media dynamics and channel performance.

Compensation

Specific pay range and compensation details will be disclosed during the interview phase.